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Tag Archives: social media

E3 according to Facebook – more women posting, Sony generate biggest conversation spike

More women are talking about E3 on social media than ever before, according to new figures from Facebook. Over the past 30 days, 43m people made 115m E3-related Facebook posts, likes and comments, with women making up 35 per cent of those interactions. This is up from just 10 per …

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Grabr boss Tony Pearce discusses the challenges facing brands in the social media space today

Two years ago Facebook began to throttle back the organic reach of brand page posts, compelling marketers to invest in paid ad campaigns in order to reach the audiences they had so carefully curated up until that point. But look, that’s absolutely fine. Facebook has invested millions of dollars in …

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PlayStation was most talked-about games company during E3

Research from social media analysis firms Synthesio and ListenFirst has revealed which games publishers were most talked-about at this year’s E3. The data from the former – as reported by GamesBeat – says that PlayStation was the most-talked about games company during the show. 29.87 per cent of tweets mentioned …

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ESL’s CS:GO Pro League Season 3 sees 44% growth

The third season of the ESL Pro League saw a peak year-on-year growth of over 44% for online content consumed, making it the most successful cycle to date for the competition. Viewership for the season broke records once again with more than 61 million online sessions throughout the nine week …

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Twitter to reveal secrets of video marketing at #LGC

Twitter’s Sam Bateman will provide a keynote presentation at next month’s London Games Conference. The social media giant’s brand planner will present ‘Twitter and the future of video’, discussing social trends on Twitter and advising on best practice for making your content fly. Meanwhile, industry veteran Nick Parker, head of …

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