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Tag Archives: social media

Facebook drawing EA ad money away from TV and print

EA has admitted that it is to distance itself from TV and print advertising in favour of a social networking focused marketing strategy. The decision comes following the results of its Battlefield 3 Facebook campaign – the performance of which significantly exceeded EA’s expectations. ClickZ reports that the company invested …

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Rounding off our Social Media Special, James Batchelor asks industry experts how games firms can make the most of the world’s biggest social networks KEEP TALKINGOnce we’ve committed time and money building a community, it’s imperative we keep engaging – not just when it suits us, such as when DLC …

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SOCIAL MEDIA SPECIAL: The platform holder’s perspective

For our Social Media Special, PlayStation Access community manager Michael Shillingford explains how Sony is getting fans involved in its latest releases First of all, there is the impact of the PlayStation brand which naturally brings a lot of followers and fans to our pages. Cross pollination of content across …

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SOCIAL MEDIA SPECIAL: The publisher’s perspective

As part of our Social Media Special, Ubisoft’sUK head of digital marketing Alan Dykes discusses how Twitter and Facebook can be crucial to a game’s success – if used inventively Advocacy radiates from core fans – they give a franchise legitimacy and deliver far more value revenue-wise than they spend …

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SOCIAL MEDIA SPECIAL: The media’s perspective

Following our look at how social media can be used to build communities, IGN’s Rich Keen discusses the new challenges this poses for media firms as pubishers and developers reach out to fans directly When it comes to digital channels there’s no doubt that the lines between games publisher, retailer …

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Twitter, Facebook and other online networks are a part of our daily lives, but is the games industry taking full advantage of these direct connections to fans? James Batchelor asks experts about the best way to build a community with social media The fence is down. Publishers need no longer …

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