Tag Archives: sonic

Margin Makers: Guide to Sega merchandise

For the past 30 years, Sega has endured ups and downs, to put it mildly. It may never return to its ‘90s glory days, but it is currently enjoying a new lease of life on PC and mobile. Sega has revitalised its iconic character Sonic, created in 1991, by launching …

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Sega apologises for calling a Sonic character ‘Boob’

Whoops. Sega has had to apologise after an update to mobile title Sonic Runners introduced a character with a rude name. The Halloween update was supposed to include ‘Boo’. Y’know, as in ‘ghost’. Instead, it actually offered a character called ‘Boob’. Y’know, as in ‘breast’. An in-game pop-up currently reads: …

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Sonic Lost World is set for PC release

Previous Wii U-exclusive Sonic Lost World is coming to PC this year. Sega has announced that the platformer starring its blue blur will be launching as a digital download on November 2nd, and will include the Nightmare DLC that was released after. Those pre-ordering the game from participating outlets will …

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Now Angry Birds teams up with Sonic

Rovio’s Angry Birds is embarking on another brand crossover, this time with Sega’s Sonic the Hedgehog. Characters from Angry Birds Epic including Red Knight, Chuck Mage, and Bomb Pirate will for three weeks be appearing in Sonic Dash which, incidentally, hit 100m downloads earlier this week. We were thrilled with …

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100m downloads and counting for Sonic Dash

Sega has announced that since its release in March 2013 mobile title Sonic Dash has been downloaded over 100m times. Throughout that time, players have amassed 123 million hours played across 4.5 billion runs, collecting 850 billion rings in the process. The highest number of concurrent players ever was on …

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Sega Europe names Jon Rooke as new marketing boss

Former THQ exec Jon Rooke is moving to Sega’s European HQ as its European marketing director. Rooke takes the new role following a stint at Sega-owned developer Creative Assembly, where he worked as global brand director for survival horror title Alien Isolation. Rooke is an industry marketing veteran, having spent …

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MARGIN MAKERS: Guide to retro merchandise

Games of years gone by continue to spark nostalgia and reverence among consumers. MCV goes back to the past with a selection of retro-themed products Next-gen titles might be grabbing all of the headlines as we approach Christmas, but retro gaming is still a healthy sector for retailers across the …

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Gaming-themed Christmas jumpers hitting UK retail this year

Merchandise firm Numskull is bringing a touch of retro to this year’s festive season, with a new range of gaming-themed jumpers. The jumpers span a variety of older titles, with pixels transformed into yuletide weave. The Street Fighter jumper sees series staples Ryu and Ken pulling the hadouken fighting move …

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Sonic is racing on to movie screens

Sony Pictures Entertainment has teamed up with Sega-owned film production company Marza Animation Planet to develop a Sonic the Hedgehog movie. The film, based on the hit video game property, is set to be a mix of CG-animation and live action and will be written by Evan Susser and Van …

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Layoffs at Sega Europe hit Sonic and mobile teams

An unspecified number of job losses have hit Sega’s London-based European office. "Sega is in the process of consolidating certain functions of the Sonic and Mobile departments within Sega of America, where the management and production for those areas of the business reside," a spokesperson told Polygon. "As part of …

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