Tag Archives: sony

PlayTV to be DRM free

Though it may only be the techno-savvy who will be excited by the news, the fact that Sony’s upcoming PS3 PVR PlayTV will not implement any kind of DRM (digital rights management) is potentially quite important. Content recorded from the Freeview tuner is converted into MPEG-2 format and can then …

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Sony to open up in-game ads?

Advertising Age is claiming that Sony has opened up its in-game advertising platform on PS3, representing what is one of the biggest new opportunities in the sector. Sony is reportedly in the process of beginning to sell its own in-game ads via a PlayStation Network-dedicated sales team, whilst third party …

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SCEA appoints new execs

Sony has unveiled three new appointments in the wake of Phil Harrison’s departure. Robert Dyer has been appointed senior vice president of publisher relations. Dyer joins the company from Crave Entertainment Group, where he served as president and COO since 2004. Ian Jackson has also joined the company as vice …

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Phil Harrison quits Sony

President of Sony Computer Entertainment Worldwide Studios Phil Harrison will resign as of February 29, 2008. Kazuo Hirai, President and Group CEO of SCEI, will immediately assume responsibilities as president of SCE WWS, in addition to his current duties. As one of the founding members of SCE, Phil played a …

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US: High-end PS3 sales match low-spec machines

Following a strong sales period in the US that has seen the $500 80GB PS3 sell just as many units as the lower spec $400 40GB model, SCEA’s Scott Steinberg has stated that the perceived value of the machine means a price cut may not be necessary. Speaking to Reuters, …

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Unanimous studio backing for Blu-Ray

With HD-DVD now officially dead and buried, the final former backer’s of Toshiba’s disc technology have now officially pitched their flags in the Blu-Ray camp. Reuters reports that Paramount, the last outfit to confirm its intentions, quietly issued a statement earlier this week claiming: "We are pleased that the industry …

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Struggles will continue for Blu-Ray, analyst claims

Analyst firm Strategy Analytics has stated that although the battle has been won , the war is far from over for Sony’s hi-def disc format Blu-Ray. Though Blu-Ray now has a clear run in the hi-def battleground, convincing consumers who already boast extensive DVD collections to switch to a new …

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Sonys Tretton gloats over Blu-Ray victory

CEO of SCEA Jack Tretton has talked of Sony’s joy at seeing Blu-Ray win the next-gen DVD format war against HD-DVD. According to Eurogamer, Tretton said in a statement: "The emergence of Blu-ray as the de facto high definition standard is one more reason why PS3 is a great value …

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Blu-Ray promotions step up a gear

Though the final official confirmation is not expected to arrive until tomorrow , it seems that the world has accepted that the long-fought hi-def format war is at and end – and US retailers are reacting quickly to the news. Reuters reports that many leading North American retailers, such as …

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