MCV/DEVELOP News, events, research and jobs from the games industry
In an exclusive interview with MCV, EA Europe’s senior VP Jens Uwe Intat has stated that after a troubled few years the Need for Speed IP is back on track. "We’re really turning the corner in terms of product quality," the exec told MCV. "It’s back on track after years …
Read More »A Decade of Christmas Number Ones
2009 is nearly at an end and with it comes the end of the games industry’s most successful ever decade. While each year brings with it a myriad of titles to be won for bragging rights, the Christmas Number One crown remains one of the most coveted. So what better …
Read More »Hornby commits to EA tie-in
Hornby has revealed it will be bringing more Electronic Arts properties to toy shelves in 2010. The company is already seeing strong sales from its Need For Speed Scalextric range, which launched in July, and is now working on additional joint ventures with the games publisher. The Need For Speed …
Read More »Criterions Need for Speed in 2010
Publisher EA has confirmed that next year’s iteration of its Need for Speed IP will not be a sequel to either Shift or Nitro but will instead be the still mysterious Criterion developed instalment. Speaking after EA’s recent financial report, EA Games label president Frank Gibeau confirmed: In recent years, …
Read More »Need for Speed tops 100m sales
Popular racing series Need for Speed has now sold over 100m copies worldwide, publisher EA has revealed, elevating it into an elite group of super-franchises. Less than a handful of franchises up until now have reached that milestone, and we’re honoured actually,” EA’s VP of global marketing Keith Munro told …
Read More »NFS: Nitro gets early release
With its next-gen cousin Need for Speed: Shift still riding high in the UK charts, publisher EA has announced that it has bought forward the release date for it’s second NFS title of the year, Nitro. Originally scheduled for release on November 20th, the Wii and DS game will now …
Read More »UK CHARTS: Need for Speed victorious
Reinventing the Need for Speed franchise was always going to be a bit of a gamble for EA, but it seems that the risk has paid off with Xbox 360, PS3, PC and PSP outing Need for Speed: Shift racing straight to the top of the ELSPA GfK-ChartTrack All Formats …
Read More »NFS Shift UK Championship announced
Ahead of the release of Need for Speed: Shift on September 18th, publisher EA has teamed up with the UK’s leading games retailer GAME to run a nationwide competition that takes place in key GAME outlets. Kicking off on August 28th, heats will take place in 49 stores across the …
Read More »EA: Need For Speed back on top
Electronic Arts believes Need For Speed: Shift will see the franchise reclaim its crown as king of the racers, after a disappointing showing in 2008. The company is preparing a major marketing plan to support the title when it hits PS3, Xbox 360, PSP and PC on September 18th. Shift …
Read More »November arrival for NFS Nitro
The second prong in EA’s three-tiered reinvention of its massively popular Need for Speed series has been given a firm release date in the UK and US. Need for Speed: Nitro, the Wii and DS versions of the racing series, will be released in the UK on November 20th. The …
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