Tag Archives: spend

UK online retail set for £13.5bn Xmas boom

It may be tough times on the High Street, but online retailers are expecting their most successful Xmas yet. IMRG and Kelkoo both estimate 13.5bn will be spent in the UK online during the next four weeks, up 14 per cent over 2010.And consumers will be spending earlier than ever …

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OPINION: Spending money to make money

Big money being pledged on Q4 drive; Bethesda is reaching the mainstream There’s just a 16m difference between 2011’s big games marketing pot and 2010’s.With at least 165m set aside to promote the big Q4 games this year, you’d be forgiven for thinking we haven’t just come out of some …

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£165m marketing bonanza to cheer up Christmas

The UK games industry is digging deep in a bid to turn around a difficult year for boxed sales. Publishers, retailers, developers and platform holders are splashing 165m on advertising over the next three months, MCV research has found. That amount will fund a deluge of TV ads, mall tours, …

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Sony UK splashes £3m on Resistance 3

Sony is pulling out all the stops to make Resistance 3 a September blockbuster, with a whopping 3m marketing spend. The PS3 exclusive hits shelves on September 9th, backed by a special outdoor event, as well as ads on TV, in cinemas, online and in print. TV ads have been …

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$100m spent by Zynga on studio acquisitions in 2010

Social games giant Zynga spent more than $100 million during a year-long studio buyout craze, new data reveals. The company, which recently made a public offering of its stock, spent the bulk of that huge sum on one studio. In November 2010, Zynga acquired Texas-based mobile game studio Newtoy for …

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UK Xbox gamers spend £64 a month

On average UK Xbox 360 gamers splurge 64 a month on their hobby according to Microsoft. The format holder’s ad sales department – Microsoft Advertising – also found that 13 per cent of gamers spend more than 100 on 360 games each month. The findings were part of a survey …

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Spend it like Beckham

EA UK has spent over 3m on its David Beckham-fronted Sports Active 2 ad push. And that number doesn’t include the fee paid to the England football superstar. EA hopes that Becks can help its big budget fitness title become the must-own workout product this Christmas. The first TV ad …

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Kinect marketing spend = $500m

The New York Post is reporting that Microsoft is spending $500m on what it calls a major movie-style marketing blitz” to accompany the launch of Kinect next month. The wide-reaching campaign will touch on all manner of sectors including TV, online, print, food and drink. Partners include Disney, Nickelodeon, Burger …

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MS spends more on Reach than Halo 3

Forget Call of Duty or FIFA – Halo: Reach could be this year’s biggest video game. And to help it along its way, Microsoft is putting more of its marketing spend behind Reach than it did for 2007’s Halo 3. A huge mainstream marketing campaign will see the title promoted …

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£750,000 gets PlayStation Moving

Sony is spending 750,000 to ensure PlayStation Move is embraced by mainstream audiences when it launches next week. But the ad spend dodges specialist media and games retail to favour a supermarket tour, lifestyle press promotions and ads around major TV shows such as Big Brother, X-Factor and Premier League …

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