Tag Archives: spend

Pirates "spend more on content"

In what will surely encourage the self-validating conscience of illicit file-sharers, a new study has concluded that people who pirate digital content end up spending more on it than those who don’t. A survey commissioned by the think-tank group Demos showed that broadband users who never pirate material each spend …

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£6m ad spend for Left 4 Dead 2

US super-developer Valve has told MCV it will spend around $10m (6.12m) on the European marketing campaign to support Left 4 Dead 2. The game, published under EA’s Partners label, follows on the heels of last year’s sleeper hit, and pits players in co-op first person shooter scenarios fighting off …

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The Hut prepares £3m Q4 ad blitz

The Hut Group is to promote its own website for the first time in its history with a 3 million campaign this Q4 – after being ranked no.1 in The Sunday Times Tech Track 100 list last week. Now The Hut is set to launch its first major above-the-line promotional …

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Twentysomethings spend big in UK

The latest TNS data shows that gamers aged between 25 and 34 years old spend the most money on games in the UK. This age bracket boasts the biggest share in terms of money spent with 30.9 per cent. Meanwhile, under 20s represent just 14.7 per cent. Males still invest …

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US: Consumers predict increased games spending

Leading US statistics body NPD has found that the majority of North American gamers say that they expect to spend more on their hobby this year than they did in 2008. Numbers in the recent Entertainment Trends in America report state that 65 per cent of the 10,000 people questioned …

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US: Games dominate kids Christmas spend

Gaming may nowadays be a pursuit for all ages, but that doesn’t mean that the appetite for the hobby amongst kids has diminished – indeed, new research from US stats firm NPD suggests that games are dominated parent’s Christmas spending power in 2008. For the five weeks up to and …

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Games to overtake music and film by year end

A new report from market analysts Verdict Research has forecast that gaming is on track to overtake both music and film to become the UK’s number one entertainment choice by the end of the year. The BBC reports that spending on gaming will rise by 42 per cent to reach …

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260% sales jump for Xbox

Microsoft is celebrating a gigantic spike in Xbox 360 sales – as it prepares to splash out a whopping 4 million on marketing for the release of Halo 3. According to ChartTrack data, the platform holder enjoyed a 260 per cent rise in sales of its next-gen format two weeks …

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