MCV/DEVELOP News, events, research and jobs from the games industry
UK games trade body UKIE has been confirmed as the sponsor of this year’s Dare to be Digital video games design competition. Run by University of Abertay, Dundee, the competition received some high-profile backing earlier this year when it was endorsed by the Livingstone-Hope skills review. UKIE is delighted to …
Read More »InComm Europe sponsors MCV Awards
InComm Europe will sponsor this year’s MCV Industry Excellence Awards. The company – known for its digital games cards and vouchers for Xbox Live, PSN, RuneScape and more – has signed up as Table Gift Partner. InComm Europe joins fellow sponsors Nintendo, Codemasters, Michael Jackson: The Experience, Sega, The Hut …
Read More »EA sponsors The Inbetweeners for Comic Relief
Electronic Arts is sponsoring The Inbetweeners for their Comic Relief road trip. The Sims 3 publisher will donate up to 25,000 to the charity if the sitcom’s four stars successfully complete their challenge – finding 50 rude location names around the UK within 50 hours. Simon Bird, Joe Thomas, James …
Read More »EA admits Lincoln City blunder in FIFA 11
Multi-national publishing behemoth EA is facing the wrath of The Imps after a gaffe in the recently released FIFA 11 saw League Two team Lincoln City hitting the pitch with last year’s strip and sponsor on show. We are aware of this error and we apologise to the club, sponsor …
Read More »AC: Brotherhood partners with MCM Expo
MCM Expo and Ubisoft have announced a new partnership that will see Assassin’s Creed: Brotherhood headline the October show. The game has been named as official sponsor of the event. As part of this deal, Ubisoft will help to promote the upcoming expo. The publisher will also raise awareness of …
Read More »Another publisher partners with GMAs
Sega has become the latest company to back this year’s Games Media Awards. The publisher is sponsoring the Best Writer, Print category at the event, which takes place at the Bloomsbury Ballroom on Thursday, October 14th. Senior PR manager Stefan McGarry told MCV: We’re happy to support the event as …
Read More »HMV signs up to Eurogamer Expo
This year’s Eurogamer Expo will once again welcome entertainment chain HMV as a key sponsor and retail partner for the upcoming event, scheduled to take place at Earls Court between October 1st and October 3rd. As well as sampling a number of the year’s biggest upcoming titles, the new tie-up …
Read More »Dance smash sponsors MCV Awards
Win or lose, at least guests at this year’s MCV Awards will be able to shake their booty into the small hours thanks to current chart-topper Just Dance. The Wii game from Ubisoft has provided the biggest surprise of 2010 so far by out-selling everything during mid-January, remaining at number …
Read More »THQ titles to sponsor Stargate
THQ has signed a new partnership with Sky One to sponsor the first series of the popular Stargate Universe. The multi-million pound deal will run for eight months, ending in June 2010, and will see the publisher sponsoring episodes of the new show, as well as repeat episodes of Stargate …
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