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Tag Archives: sponsorship

Betway signs headline sponsorship deal with Ninjas in Pyjamas

Betway has signed a six figure sponsorship deal with Ninjas in Pyjamas to become the organisation’s headline sponsor. The deal gives Betway content usage rights, onsite branding at the NiP gaming house and full player access, along with jersey branding. The company will use this partnership to give fans a …

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Global eSports sponsorship to smash £500m this year

Superdata expects advertising to account for more than half a billion pounds in eSports revenue by the end of 2016. The data firm says sponsorship and advertising will account for the vast majority of money, far outstripping prize pools (60m) and betting (45m). In fact, sponsorship now accounts for almost …

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Bud Light to sponsor top eSports stars

Bud Light is set to sponsor a group of eSports players across a number of games. At DreamHack Austin, which kicks off next week, Bud Light will reveal their initial list of potential players to sponsor, which will feature players from Counter Strike: Global Offensive, Dota 2, Hearthstone: Heroes of …

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Riot asks League of Legends teams to pull G2A branding

League of Legends developer Riot appears to be going to war with online key seller G2A.com. The Daily Dot reports that the studio recently asked teams sponsored by the retailer at the 2015 League of Legends World Championships to remove its branding from their shirts and merchandise. And the teams …

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Fnatic announces Dafabet partnership as Asian gambling site launches eSports portal

London-headquartered eSports organisation Fnatic have announced a new partnership with Asian betting and poker site Dafabet. The deal, which sees Dafabet become headline sponsor for all of Fnatic’s eSports teams, also provides content and promotion of the gambling site’s upcoming editorial portal for eSports. Dafabet currently sponsors several Premier League …

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CS:GO league outlaws teams displaying betting site sponsors in-game

North America’s largest Counter-Strike: Global Offensive league has banned teams from displaying betting site sponsors in-game. The ESEA, who partner with ESL to provide the Pro League, issued a statement yesterday regarding teams who receive sponsorship from betting sites that deal with cosmetic in-game items. The statement, posted on the …

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Team Secret on independence and why they’re seeking sponsorship

After taking their fourth major Dota 2 title in a row at ESL One Frankfurt last weekend, Team Secret are ready to finally take on sponsorship. Team manager Matt "CyborgMatt" Bailey explained the core ideals of Team Secret to eSports Pro at the ESL event, and their unique approach to …

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ESL’s Sean Charles on why sponsors are seeing the appeal of eSports

Though the soul of eSports growth in the past few decades has been a grassroots community, the heart has certainly been increasing sponsorship. According to this year’s Newzoo report, 30 percent of revenue in the industry comes from sponsors – almost identical to the 31 percent seen in traditional sports. …

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HTC makes eSports move, sponsors three professional teams

Smartphone manufacturer HTC has made a big move into the eSports sector by sponsorting no less than three professional teams. The Verge reports that the Chinese company has sealed sponsorship deals with Team Liquid, Cloud9 and Team SoloMid. Walter Wang and Thomas Chen have also been named as HTC’s new …

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