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Tag Archives: spots

PS4 partners with Channel 4 for exclusive launch campaign

You know those pesky Channel 4 ads? They just got a lot more interesting. Sony has partnered with the UK broadcaster to air a series of PS4-influenced graphics in place of Channel 4’s iconic TV spots. The ads begin from November 28th and were produced in-game through a number of …

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TV ad focus: PS Vita vs other handhelds

Sony launched the PS Vita last month and the TV rating results for its first burst of advertising activity have been revealed. The chart compares the cumulative individual TVRs and number of weeks on air for other handhelds’ TV launch activity. What’s evident is the differing strategies utilised by Sony …

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Prototype 2 secures Champions League TV spot

Activision’s action sequel Prototype 2 will be promoted during a Champions League semi-final football match next month. It’s part of a three-week TV campaign including 30-second and 20-second adverts running on a variety of channels. The first leg of the UEFA Champions League semi-finals will take place on April 17th …

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What’s causing the drop in games TV advertising?

2012 games and consoles TV activity up to February 12th has remained fairly static year-on-year, with a three per cent decline in individual TVRs. This week we look at two of the key contributing factors to this change. The number of campaigns that have been on air can be a …

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Games becomes second-fastest growing TV ad sector

Video games has become the second fastest growing TV advertising market in the UK, behind office equipment. We saw last week that games and consoles TV advertising had kicked off 2012 brightly. Growth in the market has accelerated to 62 per cent year-on-year. It also puts it well ahead of …

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Games advertising jumps year-on-year

An upbeat start to 2012 has seen games and consoles TV advertising increase 28 per cent year-on-year. This growth has been stimulated by six extra campaigns compared to 2011 (22 versus 16). Health and fitness related titles have contributed the lion’s share of 2012 activity, with five games on air …

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Ad vans reach over 30,000 gamers

A fleet of vans with exterior screens have promoted games to tens of thousands of consumers across UK cities. The vehicles were most recently used to advertise Disney Universe where they were active every Friday and weekend from in the run up to Christmas. Since November they achieved an opportunity-to-see …

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3DS vs DS: Battle of the TV ads

Generation Media asks how much TV marketing Nintendo has used to promote the 3DS compared to the original DS – and has it been effective? With the Nintendo 3DS having sold more worldwide in its first year of release than the original DS, we look at how TV advertising has …

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Which game won the battle of the TV ads?

We reveal what TV viewers liked most about some of this season’s biggest games advertisements, including those for Skyrim, FIFA 12 and Modern Warfare 3. Ensuring a TV?campaign is seen by a large number of people doesn’t always guarantee strong sales. The creative content of a TV commercial needs to …

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Skyrim’s TV launch ad hits Sky 1

Millions of TV viewers will watch the Skyrim TV ad for the first time this weekend during showings of An Idiot Abroad and more. Bethesda is running the live-action TV spot during The Walking Dead on FX this Friday at 10pm, as well as An Idiot Abroad on Sky 1 …

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