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Tag Archives: strategy

Microsoft insists Windows gaming is ‘critical’ despite E3 no-show

E3 wasn’t the right place to discuss Microsoft’s Windows gaming strategy, Microsoft’s games boss Phil Spencer has said. Spencer has previously promised that a renewed focus on Windows and PC gaming inside Microsoft is definitely happening”, but PC gaming was not mentioned once in Microsoft’s E3 press event last week. …

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New Nintendo hardware in development for emerging markets

Nintendo is to develop a completely new console designed specifically to target China and other emerging economies. Bloomberg reports that Nintendo has opted for a brand new machine rather than trying to rustle together a cut-down version of an existing machine such as the Wii U. We want to make …

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SCEJ opens Chinese strategy department

Sony Computer Entertainment Japan Asia has opened a new business group specifically to focus on its Chinese console strategy. Polygon reckons that a Japanese language press release from SCEJ confirms the news. The China Strategy Department will be headed up by SCEJ’s existing China strategy boss Takehito Soeda. Yesterday it …

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Excalibur brings all publishing labels under one roof

PC GAMING WEEK: Budget PC games specialist Excalibur is rebranding itself to simplify its diverse games offering. Dropping Publishing from its name, Excalibur has brought its Simulator, Strategy and Extra Play ranges all under the same identity, which the publisher says will simplify the buying experience for consumers. We have …

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Analyst slams Take-Two for "heavy reliance on retail"

Take-Two needs to adapt its strategy to lessen its reliance on High Street retail, one analyst has claimed. The publisher will this week likely announce that it has shipped an eye-watering 21.5m copies of Grand Theft Auto V, with revenue ahead of forecasts. Yet despite this, VG247 quotes HIS Electronics …

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Sony explains Vita Slim strategy, but screen downgrade draws criticism

The re-designed PlayStation Vita has been constructed with a very simple premise in mind – make the system cheaper and more appealing. To put it differently, the Slim is about attracting more gamers without affecting the game experience” the machine’s head of design Mika Nagae told Famitsu, as reported by …

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Xbox: "We have a lot of people worrying about 360"

Xbox 360 does have a future beyond the launch of Xbox One, says Microsoft. The firm gave up very quickly on the first Xbox when it launched the 360. And compared with PS3’s line-up, there’s been a lack of 360 exclusives this year. The only exclusive titles left for 360 …

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3DS and Vita have "fundamentally different" strategies

Sony and Nintendo have vastly differing handheld visions, as is demonstrated by the contrasting approaches of Vita and 3DS. That’s the opinion of Nintendo marketing executive Scott Moffitt, who has told GameSpot that Nintendo is the one that has got it right. "Certainly, on the handheld side, we’re heading in …

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