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Tag Archives: strategy

OPINION: Nintendo’s digital strategy shows it’s still box clever

Where Nintendo leads, others often follow. Sure, the finer points of Virtual Boy, N64 and 3DS pulled in directions others didn’t want to go. But they are exceptions to the rule. Broadly, when the Kyoto HQ’s bright ideas cause the market to jump, everyone jumps. Platform games, motion control, shoulder …

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INTERVIEW: Mike Degler, BradyGames

BradyGames is closing the gap on the UK’s No.1 guide publisher by grabbing the rights to big titles like Grand Theft Auto V. Global strategy guide publisher Mike Degler tells MCV more… Tell us about the strategy guide business. What’s your share of the UK market? It basically boils down …

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Hirai to present new Sony strategy next week

Sony CEO Kaz Hirai will front a briefing in Tokyo next week to outline Sony’s new business strategy. Reuters reports that Sony is coming under increasing pressure to to turn around its business” after predicting a $2.7bn net loss for its current fiscal year. Obvious changes could revolve around its …

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Sony: Cold War can help us fight PSN hackers

Sony’s security boss and former US military man Brett Wahlin says protecting PSN is similar to the Cold War. The platform holder’s chief security officer was appointed last year following the PSN hack that brought down the PS3 online service and saw millions of users’ personal data unlawfully accessed. Wahlin …

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Phil Harrison’s appointment and what it means for Microsoft

It’s easy to see Phil Harrison’s appointment as the boss of Microsoft Studios Europe as a vanity signing. After all, Peter Molyneux is one of the greatest and most respected figures in global games development. They are big boots to fill. Literally – Peter Molyneux is a tall man. But …

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Jo Twist ‘will change the tone of UKIE’

UKIE’s new boss Jo Twist has pledged to ‘change the tone’ of the trade body. The former Channel 4 and BBC exec has laid out her immediate strategy for UKIE, which includes making it relevant to small digital creative businesses and developers, promoting the industry to future talent and launching …

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THQ quits licensed kids games sector

We’re used to publishers broadening their reach and distancing themselves from the core, but a new strategic shift from THQ is seeing it do the opposite. The firm has confirmed its intention to exit its relationships” with licensed kids entertainment IP holders. THQ’s back-catalogue of recent years features some of …

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Rising Star publishes free DoDonPachi strategy guide

There are few gaming experiences as challenging as a Cave shooter in full flow, so publisher Rising Star Games has chosen to give its fanbase a helping hand. Today marks the release of DoDonPachi: Resurrection on Xbox 360 and those wishing to familiarise themselves with the intricate scoring mechanics of …

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F2P Resistance game goes live

Sony has not just surprised fans with the announcement of a new free-to-play game set in the Resistance universe – it’s also made the game live. Called Global Resistance, the game was revealed this weekend at the Comic-Con event in San Diego. It’s completely free-to-play but unlike its console cousins …

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Activision clarifies social games no-show

Amongst other things, publisher Activision is notable amongst its competitors right now for its decision not to rush into the social gaming market. In December last year CEO Bobby Kotick said that he didn’t view the App Store "as a really big opportunity for dedicated gamers" and that at that …

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