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Tag Archives: strategy

Dev criticises Call of Duty strategy

One indie developer has lashed out both at Activision’s decision to charge a fee for Call of Duty Elite and its failure, in his opinion, to evolve the franchise. "I don’t agree with it," Zombie Studios’ lead designer Jared Gerritzen told Gamasutra of the Call of Duty Elite service. "Right …

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COD Elite: ‘It’s something we have to get right’

This year’s Call of Duty: Modern Warfare 3 represents far more than just another addition to the popular series – it’s also about a big step from a major publisher into further monetising what is an already massively lucrative gaming franchise. But the headline that Activision will struggle to escape …

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Fox praises GAME’s digital strategy

HMV CEO Simon Fox has hailed GAME’s digital plans, telling MCV that the specialist is absolutely doing the right things”. He said HMV is looking closely at GAME’s strategy, whilst also evolving its own 7digital music service to include games and film. What GAME is doing makes total sense and …

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Riccitiello: We’re transforming EA

Despite another year of losses, the CEO of EA John Riccitiello has reacted enthusiastically to its latest financial report and outlined what he describes as an upcoming "transformation" for the company. "In Q4, we beat the street and hit the very high end of our expectations for total revenue, digital …

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EA: Fewer and bigger brands strategy is already paying off

Electronic Arts gathered key retail and media partners in West London last week for its annual Showcase event, where it put the spotlight on its biggest releases for the year and discussed some headline strategy points. During a brief introductory speech, UK marketing director Stuart Lang outlined the company’s four …

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OPINION: GAME’s new rules

The health of GAME has long been a good barometer of the wider games market’s fortunes. Because in many respects GAME Group’s customers are the market, and the retailer influences what they want and reacts to what they don’t. When GAME’s buying became conservative, focusing on big hits, publishers slimmed …

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GAME: We’ll triple digital revenue by 2013

GAME Group CEO Ian Shepherd has outlined the company’s Strategic Update in which he has expressed his intention to triple the Group’s online and digital revenue from 100m to 300m by 2013. The exec said that recent behind the scenes investment in GAME’s digital infrastructure will start to become apparent …

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GAME to unveil new £15m strategy today

Video games retailer GAME will today lift the lid on a significant change to business strategy that will position the Group for life in an increasingly digital world. Later this morning group chief executive Ian Shepherd will reveal the company’s 15m secret. "Today is an important day for GAME as …

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Analyst questions PSP Phone strategy

Games Investor analyst Nick Gibson has warned that PlayStation’s expected foray into the world of mobile telephony via a new handset coming from Sony Ericsson could damage cherished gaming brand. With PSP2 SDKs currently being deployed to developers and PSP still selling at surprisingly robust levels (given the miniscule size …

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Sony admits to developing smartphone product

It’s clearly not yet ready to talk openly about either the PlayStation Phone or the PSP 2, but Sony has at least gone as far as to confess that it is developing a smartphone product in correlation with Sony Ericsson. As for the new PSP product, as mentioned, I know …

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