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Tag Archives: strategy

Microsoft talks PlayStation Move

Aaron Greenberg, the product director for Microsoft in the US, has described the PlayStation Move controller as a great product” but claimed that Kinect will open up the Xbox 360 to a whole new market in a way that Sony’s device will not. First off, it’s a great product and …

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THQ to rethink UFC strategy?

Not for the first time, THQ has pointed the finger at the tough competitive window” for causing the lower then expected sales of recent release UFC Undisputed 2010. THQ suffered a $30.1m loss in its last financial quarter. UFC was named as one of the reasons for this slip. Although …

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MS: 360 ready for 3D gaming

Microsoft has insisted that the Xbox 360 is just as 3D ready as the PS3, though has once again iterated that it’s not diving headfirst into the 3D sector just yet. We have 3D games,” Xbox global marketing boss Albert Penello told CVG. Obviously the Avatar game came out last …

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E3 2010: MS says 3D too expensive

Despite assurances that it is does indeed have a 3D strategy, Microsoft omitted any mention of the merging tech from its E3 press conference press conference. And now it seems that the platform holder has cooled any plans it has regarding future 3D support. If you look at the costs …

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Former MS exec: Natal will fail

Scot Bayless, a long-term member of the games industry and former studio manager at Microsoft has warned that Xbox 360 will fail” unless Microsoft adapts its sales strategy. Bayless’ former employers include EA, Midway and, most recently, Capcom, where he served as VP or product development between 2007-2009. He was …

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EA: The line between boxed and digital is blurring

Publisher EA has offered a detailed insight into its plans going forward, and they reveal an unparalleled focus on digital console content. Speaking to analyst Michael Pachter, EA’s group general manager Nick Earl explained that the line between packaged product sales and digital revenues would soon begin to blur as …

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Former EA exec slams strategy

On the back of EA’s scaling back of its forward financial estimates, former executive VP of mobile and online Mitch Lasky has slammed boss John Riccitiello for what he considers to be the failures of his second spell at the helm of the publisher. By far the greatest failure of …

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Codies to up digital presence in 2010

Codemasters will ramp up its digital games output next year – as it brings sequels to its strongest franchises to market in a bid to grow its business. The firm celebrated a return to form in 2009, with Ashes Cricket, Dirt 2 and Operation Flashpoint: Dragon Rising all hitting top …

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THQ focuses on core market in 2010

THQ has signed the rights to a new Russian-made FPS – as it bids to grow its core gamer audience in the next 12 months. Metro 2033, by Russia’s 4A Games, rounds out a trio of titles in key genres due for release at the start of next year. The …

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Amazon will be ruthless on games pricing and range

Amazon UK has vowed to stock the most video games of any UK retailer in a bid to grow industry market share, MCV can reveal. In his first interview since joining the online giant, Amazon games director Chris Poad has said that the sheer quantity of products on offer has …

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