Tag Archives: strauss zelnick

GTA V has shipped 75m copies since launch, selling more in 2016 than 2015

It’s now Take-Two’s turn to report on its quarterly financial results, and CEO Strauss Zelnick revealed during the earnings call that Grand Theft Auto V has shipped over 75m units since launch in September 2013. Rockstar’s title was the sixth best-selling game of 2016, he further said. Following this announcement, …

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Red Dead Redemption 2 reveal reception beat Take-Two’s already high expectations

The reaction to Red Dead Redemption 2’s announcement surprised even publisher Take-Two. Speaking to MCV ahead of the company’s financial report, CEO Strauss Zelnick said that the number of views the title’s initial trailer received were higher than the firm’s own high expectations. The game was teased via a logo …

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Take-Two’s Strauss Zelnick on eSports, virtual reality and the state of E3

We talk to the boss of Take-Two about eSports, virtual reality, the state of E3 and the publisher’s acquisition strategy. How digital has transformed Take-Two’s business Digitally-delivered revenue, especially recurrent consumer spending – which we define as anything other than a full-game download, including virtual currency, add-on content and online …

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GTA publisher Take-Two on the hunt for indie projects

It may be renowned for launching the biggest game in the world, but Take-Two says it wants to team up with smaller scale indie studios. The firm is responsible for multi-million selling behemoths such as Grand Theft Auto, Red Dead Redemption, Borderlands, BioShock, NBA 2K and a host of other …

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Interview: Take-Two’s work in progress

2015 was not a big year for Take-Two. There was multiplayer shooter Evolve in February, GTA V was released on PC in April and, of course, the annual big hitters of NBA and WWE. But outside of that, it was an unusually quiet year for the publisher. And that’s a …

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Does Take-Two even need another Grand Theft Auto?

If you work in games retail, it will be hard to forget September 2013. Grand Theft Auto V launched to phenomenal critical acclaim, resulting in snaking queues outside stores and a level of commercial success that no other boxed game has attained before or since. A few weeks after the …

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Take-Two: ‘GTA Online success won’t change our strategy’

Take-Two CEO Strauss Zelnick says the publisher will continue to launch multiple triple-A boxed games a year, despite the rapid growth of its digital business. For its second financial quarter, Take-Two revealed that 39 per cent of its revenue comes from digital content – primarily driven by Grand Theft Auto …

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Take-Two: Mafia III will ‘absolutely’ be as big as BioShock and Borderlands

Take-Two wants its Mafia series to sit alongside Borderlands and BioShock as one of its biggest games franchises. The game is published by Take-Two’s 2K division and is being created by Hanger 13, a new development unit set-up to work specifically on Mafia III – which is due to launch …

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