Tag Archives: strauss zelnick

Take-Two: ‘GTA Online success won’t change our strategy’

Take-Two CEO Strauss Zelnick says the publisher will continue to launch multiple triple-A boxed games a year, despite the rapid growth of its digital business. For its second financial quarter, Take-Two revealed that 39 per cent of its revenue comes from digital content – primarily driven by Grand Theft Auto …

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Take-Two: Mafia III will ‘absolutely’ be as big as BioShock and Borderlands

Take-Two wants its Mafia series to sit alongside Borderlands and BioShock as one of its biggest games franchises. The game is published by Take-Two’s 2K division and is being created by Hanger 13, a new development unit set-up to work specifically on Mafia III – which is due to launch …

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Bioshock franchise surpasses 25m units sold

Bioshock Infinite has sold 11m copies and the Bioshock franchise as a whole has sold more than 25m, according to Take-Two CEO Strauss Zelnick. Speaking at a conference in New York that GameSpot attended, Zelnick explained the 2K Games series has been a crucial piece for the company’s success. "It’s …

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Take-Two joins call for more digital data

The CEO of Take-Two says the lack of digital data in the games market is misleading. Speaking in an exclusive interview with MCV, Strauss Zelnick said that a lot of the stories around the games sector are negative because the true value of the industry is not known. His comments …

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Take-Two: ‘We are not in the business of congratulating ourselves’

The US games giant is riding high after posting its two strongest financial years ever back-to-back, and selling in 52m units of GTA V. Now, with over $1bn in the bank, what’s next for Take-Two? Christopher Dring asks CEO Strauss Zelnick The popularity of GTA Online and your digital sales …

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Major 2K Games title to be announced ‘soon’

2K Games will release a major triple-A game before March 2016, Take-Two has announced. The firm would not be drawn on what the game is, and CEO Strauss Zelnick would not even confirm if the title will appear at E3 next month. "We leave these announcements to the labels," he …

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Zelnick re-iterates scepticism of free-to-play

In what appears to be an annual traditional, Take-Two boss Strauss Zelnick has again questioned the viability of the free-to-play business model. "The problem with the free-to-play model is 95-97 per cent of people who engage with your content don’t pay for it. 3-5 per cent do; on a good …

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Strauss Zelnick: There’s more to Take-Two than Grand Theft Auto

If you’ve read any of our Take-Two interviews in recent years, you’ll have read the same story: Take-Two is no-longer the Grand Theft Auto company. It’s something CEO Strauss Zelnick likes to remind us at every available moment. They have over 30 1m+ selling brands, he says. But that’s actually …

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Take-Two reports $41.1m loss but beats Q2 expectations

Take-Two has once again beaten its quarterly predictions, and has revised its estimations for the fiscal year. The publisher’s revenue (GAAP) was $126.3m, a decline of 15 per cent compared to the same period last year. The firm’s net losses narrowed to $41.1m. In terms of non-GAAP, revenue grew to …

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