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Tag Archives: superdata research

SuperData: Microsoft’s Windows Mixed Reality headsets will outsell Oculus two-to-one in Q4

Yesterday, IHS Markit told MCV it expects Microsoft’s Windows Mixed Reality headsets will have a "slow start" when they launch later this month, but SuperData’s VP of research and strategy Stephanie Llamas predicts it will actually outsell both the Oculus Rift and HTC Vive this quarter.  "Microsoft has a great shot at …

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Analysts on Oculus’ rumoured $200 VR headset: ‘smart’ or a ‘loss leader’?

Hot off the heels of Oculus’ temporary price cut to its Rift headset last week, a report surfaced on Friday that the company might also be preparing an even cheaper model of the Riftas a kind of budget successor. Currently code-named ‘Pacific’, the headset will allegedly bridge the gap between …

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Oculus Rift price cut ‘shows a lack of confidence’ – SuperData

Oculus’ recent price cut to its Rift virtual reality headset as part of its Summer of Rift sale may be actually doing more harm than good, says research firm SuperData. Oculus dropped the price of its Rift + Touch bundle by another 200 in the UK on Monday,taking the price …

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PayPal still top for digital game payments, but it faces increasing competition from Apple Pay and Amazon

PayPal remains the top digital payment method among gamers around the world, according to the latest analysis from SuperData Research, but strong competition from Apple Pay and Amazon Payments are starting to erode PayPal’s market share. In the US, PayPal’s market share fell from 32.1 per cent in 2015 to …

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Global games market grew 9% in May to hit $7.8bn – SuperData

The worldwide games market grew by 9 per cent year-on-year in May, according to the latest report from SuperData,reaching $7.8bn. Once again, mobile was the strongest driver last month, with the sector growing by 16 per cent year-on-year. Free to play also grew by 17 per cent, while pay to …

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Doom, Fallout 4 and Skyrim VR will drive awareness, but Ubisoft still ‘go-to VR publisher’ – SuperData

Virtual reality was a major theme of Bethesda’s E3 announcements this year, with titles such as Skyrim, Doom and Fallout 4 all receiving the VR treatment by the end of the year. And it’s popular IPs like this that will drive VR awareness and adoption among consumers, according to research …

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Ubisoft ‘stole the show’ at E3 this year – SuperData

Sony may have had a great showing at this year’s E3, but for SuperData’s Joost van Dreunen, it was Ubisoft who "stole the show." Ubisoft had "a top-notch release slate that combines corporate and creative courage," van Dreunen told MCV. He also praised Ubisoft partnering with Nintendo for its Switch …

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Horizon Zero Dawn DLC puts Sony exclusive on track to hit ‘Uncharted territory’ and 8m lifetime sales – SuperData

Analysts might not have made up their minds about Microsoft’s Xbox One X reveal at this year’s E3, but most seem to be in agreement that Sony showed a much stronger hand of exclusives and upcoming releases. Yesterday, IHS Markit’s Piers Harding-Rolls predicted that, given the current momentum of Sony’s …

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Xbox One X price is ‘an obvious weakness’ – SuperData

Now that the dust has settled on Microsoft’s Xbox One X reveal, it seems analysts are still uncertain about We’ve already heard IHS say it doesn’t expect the machine to reignite Xbox One sales in the Europe, but SuperData’s Joost van Dreunen goes a little further, telling MCV that the …

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