SuperData director of research and head of VR/AR strategy Stephanie Llamas takes a look at why companies in the region have embraced the nascent medium
Read More »Pokémon Go breaks five world records
Since its launch in July, mobile smash hit Pokmon Go has set a number of world records. That’s according to Guinness World Records, with research courtesy of SuperData. The duo report that Pokmon Go grossed the most revenue of a mobile game in its first month, generating a huge $206.5m. …
Read More »Opinion: eSports needs to grow up
SuperData’s Joost van Dreunen discusses the challenges that could hold back competitive gaming It’s not often that you get a chance to be part of an emerging industry before it becomes mainstream. Today, 214m people worldwide regularly watch competitive gaming, and the market is worth $892m, made up of 74 …
Read More »Global eSports sponsorship to smash £500m this year
Superdata expects advertising to account for more than half a billion pounds in eSports revenue by the end of 2016. The data firm says sponsorship and advertising will account for the vast majority of money, far outstripping prize pools (60m) and betting (45m). In fact, sponsorship now accounts for almost …
Read More »Billing better games: What App Store subscriptions mean for devs
Joost van Dreunen reflects on the impact of Apple’s plans to allow developers to introduce a paid subscription model to their games on the App Store
Read More »Opinion: The changing landscape of games industry conferences
SuperData’s Joost van Dreunen discusses the rapid rise and sheer number of video game events designed to educate the industry on the next big thing. For this year’s E3 conference, I’d like to not talk about E3 for a change. Over the course of my tenure as an industry analyst, …
Read More »Visions from the Future: Could VR send the games industry backwards?
Joost van Dreunen issues a stark warning about VR’s prospects, as the emerging medium struggles to surpass its negative mainstream perception
Read More »SuperData: $6.2bn generated from digital game sales in April
Digital game sales around the world rose by five per cents, reaching $6.2bn according to research firm SuperData. The company says that digital console saw the fastest growth, with a 23 per cent spike in revenue year-on-year. Meanwhile, audience rose 15 per cent. Mobile, MMO and PC games also saw …
Read More »Digital games sales up 5% as The Division claims console and PC top spots
$6.2bn was generated from digital game sales in the month of March, research firm SuperData says. The firm says this is a five per cent rise year-on-year. Over on digital console, Ubisoft’s The Division was the best-selling digital release for the month. The online shooter takes pole position from Activision’s …
Read More »80 per cent of consumers are unaware of virtual reality
New SuperData Research report shows general public yet to be reached by VR hype, revises 2016 forecasts for VR industry
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