MCV/DEVELOP News, events, research and jobs from the games industry
New video games-focused licensing agency Bits and Pixels says it is aiming to get Overwatch-licensed goods into supermarkets as well as specialist retail. The new agency, set up by Konami veterans Sandra Arcan and Su-Yina Farmer, says this is possible due to the PEGI 12 age rating of Blizzard’s team …
Read More »Supermarket’s GTA V market share dipped sharply for next-gen release
Grand Theft Auto V’s jump from last-gen to next-gen appears to have brought with it a shift in the buying habits of UK gamers. Kantar Wordpanel’s Q1 UK retail report says that while the supermarkets claimed a 53.3 per cent share of GTA V’s physical sales when it was originally …
Read More »Supermarkets lose game market share to specialists and online retail
The game revenue share held by supermarkets decreased in 2014. Last year, supermarkets took a 25.8 per cent share of the UK games software market by value, down on the 29.7 per cent recorded in 2013. This is according to the latest data from Chart-Track and published by the Entertainment …
Read More »PRICE ROUNDUP: Supermarkets flirt with a FIFA 15 price war
Sainsbury’s the Tesco have slashed a bit off the RRP of FIFA 15 today, although it’s hard to call the discounting a full-out price war. Videogamer‘s price roundup shows that the cheapest High Street price comes from Tesco, which has gone for a round 40. However, both Sainsbury’s and Tesco …
Read More »Number of High Street games stores drops, but still beats online and supermarkets
Online stores and supermarkets failed to capitalize on mass store closures in the UK last year, as High Street stores emerged as the biggest sellers of physical video games. The latest figures – released by ERA based on Chart-Track figures – show that the likes of GAME, Argos and HMV …
Read More »Tesco claims a third of Grand Theft Auto V’s total spend in UK
A third of all the money spent on Grand Theft Auto V in the UK in its first two weeks on sale in the UK was spent at Tesco. The Grocer reports that supermarkets have as a result of the game’s release seen a significant boost to their entertainment market …
Read More »FIFA 14 price roundup – where’s cheapest?
One of the biggest releases of the year arrived at midnight last night, but retail is again playing it safe with its pricing for FIFA 14. Much as we saw with Grand Theft Auto V earlier this month, no-one has gone super-low on the game, with the UK’s supermarkets roughly …
Read More »Amazon boosts its entertainment market share as GAME drops 3%
Supermarkets and Amazon have boosted their entertainment market share at the expense of GAME and HMV. Kantar Worldpanel’s Entertainment Retailer Barometer report states that Amazon made the biggest market share gains for the 12 weeks ending March 17th 2013. The numbers include sales of physical video games, games and digital …
Read More »Games get convenience store boost
Sainsbury’s, Asda and Morrisons say they will push games through their local convenience stores. All three already sell games through smaller outlets, but usually focus on major launches such as Call of Duty and FIFA. Although there are no plans to stock a wider range of games, the grocers’ buyers …
Read More »Supermarkets now the cheapest place to buy games; Average game price climbs
The average selling price of video games last year was 26.45, a rise of 3.2 per cent year-on-year. Chart-Track data published by ERA shows another year of game price rises. Supermarkets are now the cheapest games retailer, with an average selling price of 25.50, an increase of two pence over …
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