Tim Wilson, founder and CEO of Qutee, reports on the data-discussion platform's findings on FIFA 18 and how 94% of the players surveyed feel that "EA Sports is bad at communicating with the FIFA community"
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It was Richard Branson who said that “to succeed in business you need to be original, but you also need to understand what your customers want.” This has never been more true for games developers, as intense competition for gamers’ money and eyeballs is set to ratchet up a notch …
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