MCV/DEVELOP News, events, research and jobs from the games industry
Publisher EA has once again pledged its loyalty to beleaguered golfer Tiger Woods with the boss of EA Sports Peter Moore insisting that the firm will not follow the lead of other sponsors and walk away from the star. For the past month, we have watched the Tiger Woods story …
Read More »Imagine tour starts second run
Ubisoft has begun the second phase of its nationwide Imagine sampling tour, promoting its best-selling range of games for girls in the run up to Christmas. The publisher will be demonstrating the newest additions to the series, such as Detective Adventures and Party Planner, as well as Just Dance at …
Read More »Activision targets families this Xmas
Activision Blizzard is currently touring Britain’s hottest retail locations to raise awareness of its family-orientated Christmas line-up. The publisher has been showcasing titles such as DJ Hero and Tony Hawk: Ride to a wider audience at major shopping centres every weekend since October 31st. The Activision Nationwide Shopping Tour aims …
Read More »Nintendo unleashes its House of fun
Nintendo has unleashed its homely sampling tour, which will hit all areas of the UK before Christmas. The firm told MCV this week it believes that it can capture 150,000 consumers with the Nintendo House, which offers consumers the chance to play Wii Fit Plus, New Super Mario Bros. Wii, …
Read More »Tiger to drive EA online
A somewhat vague story on The Wall Street Journal claims that EA will use its upcoming Tiger Woods PGA Tour 10 to push its console digital distribution ambitions. The piece states that EA believes its can achieve better revenues online than in can through retail, as the growth of online …
Read More »US: World Tour instrument pack wins at retail
Flying in the face of the wallet-tightening global credit crunch, it has been revealed that the full-price, complete band kit SKU of Activision Blizzard’s Guitar Hero: World Tour has to date outsold both of its cheaper SKU rivals in North America. Click here to read more over on CasualGaming.biz.
Read More »US: New Guitar Hero hardware SKU announced
Guitar Hero World Tour developer Neversoft has announced that it is to release an additional SKU to its Guitar Hero: World Tour offering in the form of a standalone drum pack. The peripheral will retail for $100 and is set for release on February 15th. The developer has also confirmed …
Read More »Copyright infringing content chopped from LittleBigPlanet and Guitar Hero
Whilst the rise to prominence of user-generated content is undoubtedly a good thing for gamers, it’s a litigation nightmare for publishers – so it’s no surprise to see both Sony and Activision-Blizzard moving swiftly to eradicate any potentially copyright infringing user content from its servers. Kotaku reports that some LittleBigPlanet …
Read More »Nintendo unveils Christmas tour
Nintendo is set to take its DS and Wii software on a tour of the UK as it looks to ramp up its marketing for the fourth quarter. Going under the names The Nintendo DS Christmas Tour ’08 and The Wii Christmas Tour ’08, gamers are being invited to ‘discover …
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