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Tag Archives: toys to life

UK toys-to-life sector is bigger than ever

Forget the toys-to-life crisis. More than 620,000 UK gamers have bought Disney Infinity 3, LEGO Dimensions or Skylanders Superchargers. That’s a rise of 21.2 per cent compared with the number of toys-to-life starter packs sold during the same period a year before. The data follows concerns for the genre sparked …

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Analysis: TV ad spend in the lucrative toys-to-life space

Generation Media’s assistant media executive Joe Phelan investigates the growing toys-to-life craze and the ad support accompanying its continued rise during 2015/16. As gaming sits on the precipice of VR, it is more apparent than ever that the way we interact with gaming media is consistently evolving. Over the past …

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Interview: Fabulous Beasts and where to find them

Since Skylanders hit the market in 2011, the toys-to-life market has exploded. Disney joined the sector in 2013 with Infinity, while Nintendo launched Amiibo the following year. Then in 2015, Warner Bros released LEGO Dimensions. Between them, these four giants have access to some of the most iconic brands out …

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There will be no Disney Infinity 4.0 this year

Disney has said that it will not release a new standalone version of its toys-to-life series Disney Infinity in 2016. Instead, the company has vowed to support its most recent release, Disney Infinity 3.0, with a range of new content based on new and existing Disney properties. It’s the first …

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1m sales and counting for LEGO Dimensions accessories

The success that is LEGO Dimensions continues with confirmation that the series has achieved another UK sales goal. Warner Bros has told MCV that sales of the game’s accessories – which include Level, Team and Fun Packs – have now passed 1m units, reaching 1,062,630. That’s in addition to the …

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