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Tag Archives: toys to life

Nintendo developing Amiibo NFC cards and cheaper figures

Shigeru Miyamoto has outlined plans for future Amiibo products. In an investor briefing for Nintendo’s semi-annual financial results, the development veteran said that the platform is working on cheaper and smaller Amiibo figures, as well as cards that will have the same functionality as the toys-to-life range. The first waves …

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Guardians of the Galaxy appearing in Disney Infinity 2.0

Cosmic superhero team Guardians of the Galaxy will be coming to Disney Infinity 2.0. The heroes’ playset lets gamers play as Peter ‘Star-Lord’ Quill, Rocket Racoon, Drax the Destroyer, Gamora and walking tree Groot. This is in addition to crossover characters Iron Man (from the Avengers set) and Nova (from …

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Study points to huge consumer interest in toys-to-life

Entertainment, media and technology market research firm Interpret has revealed that over 72 million children are interested in owning toys-to-life products. Based off its syndicated GameByte study, Interpret has found that what it calls ‘smart toys’ – as in, ones that integrate physical toys and video games – have a …

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Nintendo turns back to toys to fix its broken business

There seems to have been two main reactions to Nintendo’s recent annual loss of $456m. The most prominent is that these huge losses suggest Nintendo’s time is up. ‘Nintendo is over,’ was what one prominent business journalist said on Twitter. It’s not true. For all its financial miscalculations, Nintendo’s main …

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Sony signs Invizimals toy deal

SCEE is teaming up with IMC Toys to produce Invizimals toys. The toys-to-life range based on Novarama’s Invizimals series will be coming to Europe in spring 2014. As with previous entries in the series, the toys will come to life through the game, a la Skylanders and Disney Infinity. The …

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Shelf space concerns as toy games go to war

Angry Birds and Pokmon are the latest big name franchise to take on Skylanders as the toy war heats up, but is there enough space to stock them all? The lucrative ‘toys to life’ genre has been dominated by Activision’s Skylanders series, which has generated well over $1bn since its …

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