Tag Archives: toys

Giant sales expected for Skylanders sequel

The biggest toy craze of the past 12 months is ready to rock toy retail all over again. In a matter of weeks, Activision’s multi-million pound property Skylanders will get a fresh shot in the arm with a brand new Giants video game and collectable toys. Thanks to its range …

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Skylanders gets the Mega Bloks treatment

Mega Brands will bring the popular blind format to the world of jigsaws when it launches its new Skylanders Giants Blind Pack puzzles this October. In the Mega Puzzles line an assortment of six jigsaws are available and each one features a mystery character for kids to discover. The brand …

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FEATURE: App Toys

Smartphones are the industry’s fastest-growing gaming platform – but one that is off limits to video games retailers. The only way for the High Street to grab a slice of the 7m spent on Angry Birds Space, the millions of dollars invested in Smurfs Village’s Smurfberries or the countless other …

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IN PICTURES: LEGO Old Republic toys land this summer

The LEGO Group is building on its range of Star Wars products with the first toysets based on The Old Republic. Two vehicles from Electronic Arts’ best-selling BioWare-developed MMORPG will be available in the UK from July 28th. Jedi fans will no doubt favour the Red Talon Starfighter (below), which …

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FEATURE: Games merchandise powers up

Walk into any GAME or HMV store and you’ll find an abundance of officially licensed toys and other products positioned at the point of sale. And why not? Lewis Tyler looks at how games brands are branching out… Everyone knows we’ve reached a watershed in terms of mainstream acceptance of …

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FEATURE: Activision’s new $1bn franchise

Forget Call of Duty and World of Warcraft, Activision Blizzard has a new superbrand on its hands.Christopher Dring speaks to VP of marketing John Coyne to discover how the publisher is taking Skylanders from its new kids IP to this year’s biggest toy franchise… If there’s one thing Tony Hawk …

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FEATURE: Toy Views

More than 384 million toys were sold during 2011, with the total market up three per cent year-on-year to 2.96 billion. The editor of MCV’s sister publication ToyNews, Samantha Loveday, gives us an overview of the business… IS THE toy industry really recession proof?” is a question I’ve been asked …

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UK toy industry worth £2.96bn

Market statistics show the UK’s toy industry generated sales worth a total of 2.96 billion in 2011. The figures were released by research firm the NPD Group at this morning’s Toy Fair, and also showed a three per cent year-on-year increase in the industry’s value. By contrast, the UK’s video …

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Revealed: Skylanders’ secret success

Skylanders: Spyro’s Adventure was a bigger hit than you might think. Activision’s new kids IP – which lets consumers buy character figurines and bring them to life in the game – just about crept into last year’s Top 50 chart at No. 48. But, if you add in the various …

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Sonic the Hedgehog store goes live

Sega has officially launched its full online Sonic the Hedgehog store. The site went live on a test basis last month. It features a range of merchandise including figures, stationary, clothes, posters and DVDs. The range will widen throughout the year, too. It includes a loyalty system, too, which awards …

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