MCV/DEVELOP News, events, research and jobs from the games industry
US retail giant GameStop has rolled out an… interesting marketing push to promote its trade-in scheme. The firm has launched a new trailer (below) which explains its (admittedly, pretty simply) trade-in scheme using goats. GameSpot reports that two versions of this ad (one 30 second, another 60 second) will be …
Read More »GameStop talks digital pre-owned ‘barriers’, says new consoles ‘imminent’
Retail’s hope of integrating the digital games market into its pre-owned model looks less likely than ever. There have been various effort and legal attempts to enforce the allowed trade-in and resale of digital games over the years, but GameSpot reports that GameStop COO Tony Bartel has said at the …
Read More »Microsoft surveys about possible digital games buy-backs
Gamers may in the future be able to sell their digital Xbox purchases back to Microsoft. As spotted by Neogaf, a survey has been sent out to Xbox owners asking whether they’d be willing to hand their digital purchases back to Microsoft in return for a rebate (in the form …
Read More »GAME creates a robotic mascot to promote trade-ins
Retailer GAME is hoping to promote a fresh boost to its trade-in program with the creation of a new character. He’s called TIM, which cunningly stands for Trade-In Machine. TIM is set to appear on GAME’s various online channels, as well as in-store. With unwanted Christmas gifts taking up valuable …
Read More »Amazon ditches its trade-in program
By the end of the month customers will no longer be able to trade-in their old video games at Amazon. Until now a whole host of products – including but not limited to video games – could be traded in on the site. However, the entire process is being scrapped. …
Read More »Sequels and re-releases shape Christmas game trade-in charts
Call of Duty: Ghosts and Grand Theft Auto V were the most unwanted games” of Christmas this year according to one pre-owned specialist. Videogamer reports that sequels and re-releases topped Music Magpie’s Christmas and Boxing Day trade-ins as gamers looked to offload titles for which they had received a newer …
Read More »GameStop to increase pre-owned trade-in credit, report claims
Gamers will shortly receive more money for the games they trade in at GameStop. That’s according to Kotaku, which has word from an insider at the retailer about a simplification to its trade-in structure that’s due to be implemented on August 18th. The headline figure – the average price paid …
Read More »GAME offering next-gen trade-in deals this bank holiday weekend
A bank holiday trade-in deal at GAME is offering either PS4 or Xbox One at a discount. The retailer is offering 100 trade-in for either a 250GB or 320GB PS3 console with five games, meaning a new PS4 can be had for 249.99. Those who take advantage will also get …
Read More »Walmart introducing video game trade-ins in US
3,100 Walmart stores will from next week begin offering customers the chance to trade-in their games. Customers will only be eligible to receive store credit, not cash, and hardware trade-ins are not part of the program. It will be operated by CExchange, which also handles trade-ins at troubled retailer Radio …
Read More »Pre-owned is not necessarily the evil force some believe, Sony admits
Sony has admitted that there is a strong argument for claiming that pre-owned games do not detract from the health of games development. I’ve seen data that the vast majority of used sales go immediately into additional purchases, that they are not somehow being extracted from the overall game economy,” …
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