Tag Archives: traditional

Publishing label Sold Out has told indies they shouldn’t ignore the opportunities that remain available in the traditional boxed market. Further to a recent deal struck with Worms developer Team 17, Sold Out is now on the hunt for new indie development partners that it argues are missing on substantial …

IGN. Eurogamer. GameSpot. CVG. These are some of the biggest names in games media, all gracing the monitors of gamers the world over on a daily basis. And yet, these giants are facing a new threat, as millions of gamers tune into Twitch and YouTube to get their games information. …

EA has admitted that it is to distance itself from TV and print advertising in favour of a social networking focused marketing strategy. The decision comes following the results of its Battlefield 3 Facebook campaign – the performance of which significantly exceeded EA’s expectations. ClickZ reports that the company invested …

Nintendo’s upcoming Wii U will be a far "friendlier" platform to traditional hardcore gamers and publishers who release games for that audience. "Trying to make a Call of Duty experience on the Wii, you’ve got to make real sacrifices in the game just based on processing power and some of …

Despite the fact that hardcore Kinect gaming has been a touchy subject for the platform holder since the device was first announced, but Microsoft has returned to the topic with a fresh promise that its traditional market will be served by Kinect. "There are many [hardcore games] coming," Microsoft’s interactive …

The arrival of Kinect and Move this year does not mark the end of the traditional console hardware cycle, according to Ubisoft’s European MD Alain Corre. Microsoft has previously stated that the arrival of Kinect is effectively a relaunch” of the Xbox 360. Indeed, its arrival on the market comes …

Sales of brand new boxed games on the High Street now account for just 54 per cent of the overall video games market according to a new study entitled the Newzoo Games Market Report. The remaining 46 per cent, it claims, is accounted for by sales of pre-owned games, DLC, …

Codemasters will become a major player in the digital space thanks to a heavy-duty investment deal. Indian games giant Reliance Big Entertainment bought a 50 per cent stake in the firm earlier this week. It has a market capital of around $81 million and is already established in the MMO, …

These are nervous times for bricks and mortar retailers, but despite the continued growth of digital games retail, EA believes that there is still room for growth in the boxed product market. Digital offerings are growing rapidly, but we need to recognise that much of that growth still begins with …

Leading casual games developer PopCap has stated that High Street retail still forms a vital part of its business plan as it allows the company to reach customers that remain inaccessible through digital delivery platforms. While a platform such as Xbox Live Arcade or PlayStation Network gives us an opportunity …