MCV/DEVELOP News, events, research and jobs from the games industry
Microsoft brings on board former lead game designer to aid TV push
Read More »Xbox One owners can connect existing cable and satellite boxes via HDMI pass-through
The impressive TV functionality demonstrated in tonight’s Xbox One reveal will be available to everyone. Previous TV integration with Xbox 360 was dependent on specific agreements with suppliers and was mostly limited to the US. This is not the case with Xbox One. Instead, users will be able to attach …
Read More »Spielberg on board for new Halo TV series
Director behind Indiana Jones enlisted to handle Xbox's biggest entertainment property
Read More »3DS game giveaway gets TV ad push
Nintendo is giving away 3DS games, and is promoting the offer via TV. The firm’s ‘So Many Games’ promotion is a buy-three-get-one-free offer. Consumers who register three recently released 3DS titles will get a download version of a fourth one free. The games in the promotion include Luigi’s Mansion 2, …
Read More »Major TV campaign for Animal Crossing 3DS
Nintendo is putting its money where its mouth is for upcoming 3DS system shifter, Animal Crossing: New Leaf. The company tells MCV the game is a key release for the handheld and has organised an expansive TV campaign for launch. The firm has also booked press ads and launched special …
Read More »The Death of TV Advertising
There was a time when you couldn’t flick on Coronation Street without seeing Ant and Dec prance about on a Wii Fit Balance Board. If a game was worth stocking, it had a TV ad. And there were hundreds of them, often found alongside big football matches orThe X Factor. …
Read More »Donkey Kong Country Returns 3D gets big TV push
Nintendo has booked a TV and online campaign to push Donkey Kong’s 3DS debut. Donkey Kong Country Returns 3D, a new version of the 2010 Wii hit, is released on May 24th and is backed by social activity and online ads on gaming and kids sites. Nintendo has also booked …
Read More »TV push for new Pokémon
Nintendo will kick off a year-long marketing push for Pokmon with next month’s Mystery Dungeon game. The 3DS title, subtitled Gates to Infinity, is getting a three-week kids TV campaign ahead of its launch on May 17th. It’s the first of many Pokmon releases this year, which climaxes with the …
Read More »Microsoft in for Heroes TV show revival on Xbox?
Reports claim that Microsoft is extending its plans for original programming on Xbox with a revival of TV series Heroes. TV Line reports that Microsoft is in talks with Heroes’ creators NBC to resurrect the show, the last episode of which was broadcast in February 2010. It is claimed that …
Read More »First PS4 UK TV ads planned for Champions League final – report
Sony will use May’s Champions League final to kickstart its PS4 marketing drive. PS4 Daily reports that SCEE has booked a slot during the May 25th event, which will be aired on ITV. Sony is already an existing Champions League sponsor having penned a deal reportedly worth $40m. The Champions …
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