MCV/DEVELOP News, events, research and jobs from the games industry
Console giant to dedicate all of its TV resources to make console the 'premium entertainment service'
Read More »Dead Island TV ads will reach 3.5m gamers
Koch Media’s TV campaign for zombie sequel Dead Island: Riptide will focus on male gamers. A big TV push will reach 3.5m men between 18 and 34, while the broader activity will reach out to fans of the original game plus cult horror enthusiasts. Ads for the game will also …
Read More »VIDEO: See BioShock Infinite’s TV ad
The final TV ad for 2K Games’ BioShock Infinite has been released online just a week ahead of the game’s long-awaited release. The action-packed short does a great job of showing off the unique gameworld as well as introducing protagonists Booker DeWitt and the mysterious Elizabeth, as well as some …
Read More »Twitch records strong growth, attracts 28m users in February
Justin.tv owned gaming video service Twitch has posted some very impressive numbers for February 2013. Last month the site hosted over 600,000 unique broadcasters that between them attracted 28m unique users. More impressively, each of these users watched an average of over 1.5 hours of video… every day. Twitch launched …
Read More »Channel 5 exec Kate Barnes joins Microsoft Soho Productions
New executive producer to be responsible for studio's EMEA TV strategy
Read More »Channel 5’s Kate Barnes joins Microsoft Studios Soho Productions
Microsoft has announced that former Channel 5 digital boss Kate Barnes has joined Microsoft Studios’ Soho Productions as executive producer. She will in her new role be responsible for the studio’s EMEA TV strategy. Barnes was made boss of Channel 5’s digital channels 5* and 5USA in 2007 and oversaw …
Read More »One moaning git leads to Wii U TV ad ban
A single, solitary and most likely lonely person has led to the banning of a Nintendo Wii U TV ad. The ASA bizarrely chose to uphold the complaint that drew issue with the depiction of how the console switches from TV gameplay to GamePad gameplay as the short did not …
Read More »GT Academy gets ITV4 TV show
ITV4 is to screen a six-part TV series focusing on the real-world racing antics of Sony’s GT Academy winners. GT Academy saw players of Gran Turismo 5 compete online for the chance to prove themselves on a real track and ultimately race for Sony’s Nissan-powered racing team. The show will …
Read More »Media games outrages reach their inevitable conclusion with astounding cancer headline in The Mirror
TV & COMPUTER CRAZE IS GIVING KIDS CANCER” You see, the mistake The Mirror has made with today’s front page headline is leaving itself nowhere else to go. Once games give you cancer, there’s little scope left for a more sensational angle. TV & COMPUTER CRAZE TURNING KIDS INTO PEADOPHILES” …
Read More »Sony launches Wonderbook TV campaign
Sony has launched a multi-million pound TV advertising campaign to ensure Wonderbook: Book of Spells is firmly in the minds of consumers ahead of its arrival tomorrow. The advert will air on Sunday 18th November during Surprise Surprise, on Monday 19th during I’m a Celebrity: Get Me Out of Here …
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