Tag Archives: tv

What’s driving the decline in games advertising?

The games and consoles TV advertising market is at a five-year low.This market consists of six key sectors, and we’re going to look at which are responsible for the decline. The bars in the chart (below) represent the year-on-year percentage change in TV activity. The squares demonstrate the relative contribution …

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The relationship between games advertising and sales

Generation Media looks at the year-on-year percentage change in video games advertising and sales of boxed titles. The way in which consumers are able to purchase games and consoles in recent years has gone beyond just retail. As such, it has become difficult to understand what is really going on …

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Games and consoles TV advertising at five-year low?

This week we review the current state of the games and consoles TV advertising market in 2012 so far, in comparison to the previous five years. The lines represent TV activity, benchmarked against 2008. The bars represent the year-on-year percentage change in activity (2012 vs 2011).The analysis does not make …

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Sony launching new networking device

A new content streaming device called Nasne is on the way from Sony. The small black box comes with 500GB of internal storage and, in Japan at least, both digital and satellite tuners. It will offer streaming and storage interoperability with other Sony devices such as PS3, PlayStation Vita, VAIO …

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RUMOUR: Apple console in the works

Parts of the internet went mental at the weekend after it was revealed that Apple boss Tim Cook had visited the offices of Steam owner Valve. But talk of a possible acquisition was wide of the mark. However, Cult of Mac claims to have word on the true reason behind …

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Is Tesco the home of game advertising?

We compare last year’s TV marketing activity for games retailers including Tesco, GAME and Sainsbury’s. After GAME?entered administration, competition began in earnest to claim a portion of its market share.Perhaps boldest of the new ‘pretenders’ was Tesco, with its claim to be ‘The Home of Gaming’. But has its previous …

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Koch distributing Game of Thrones RPG this summer

The Game of Thrones action RPG will hit UK shelves this June and be supplied to retailers by Koch Media. It’s based on the hugely successful ‘A Song of Ice and Fire’ novels written by George R.R. Martin, which have sold over 15m copies worldwide. These spawned the hit TV …

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INTERVIEW: Jon Harrison, Forbidden Planet

Forbidden Planet Ltd may be a super-specialist film, TV, comic and memorabilia chain, but it’s also becoming a haven for games publishers. Marketing manager Jon Harrison tells Dominic Sacco why. You’ve done plenty of promotions with games companies. What do you think it is that attracts publishers to Forbidden Planet? …

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Top Ten games TV campaigns: 2011 vs 2012

Games and consoles TV advertising has experienced a 25 per cent year-on-year decline in activity from the start of 2012 to March 11th. This week we look at how the biggest campaigns of 2012 so far compare to 2011’s. The combined number of TVRs in the Top Ten is currently …

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