Tag Archives: tv

US Xbox 360 owners are now spending more time using Xbox 360’s multimedia functions than they are gaming. It’s the realisation of a long-term goal for Microsoft, which has spent huge amounts of time and money to try and position its device not just as a games console but also …

Activision’s action sequel Prototype 2 will be promoted during a Champions League semi-final football match next month. It’s part of a three-week TV campaign including 30-second and 20-second adverts running on a variety of channels. The first leg of the UEFA Champions League semi-finals will take place on April 17th …

Apple’s shadow over the video games market is there for all to see. We look at how its TV footprint compares to other games publishers’. This chart below demonstrates how deep Apple’s TV footprint is, fuelling high demand for iOS products. The extent of Apple’s TV advertising has resulted in …

EA will be grilled by Anne Robinson and co tonight over FIFA 12’s long-running user disconnect issue. Investigate TV show Watchdog will take a closer look at gamers affected by the problem, which disconnects certain users after they’ve played a game online, preventing them from earning coins in the Ultimate …

We investigate the target demographics for the Top Ten TV game campaigns of 2012, up to February 19th. The higher each bubble is on the vertical axis below, the more male-targeted the campaign is. The further to the left on the graph, the younger the campaign’s target demographic. The size …

The TV show dedicated to EA games will now be aired twice a month. EA Pwned was launched in November 2010 as a monthly show that went behind the scenes on games such as FIFA, The Sims, Battlefield and more. It’s been a huge success, with average viewers of 100,000 …

Indie retail giant ShopTo.net has kicked off a three-month promotional drive that will see the brand take to UK TV sets. The shorts, one of which can be seen below, will air during this week’s Champions League games on ITV and will lead with next week’s release Mass Effect 3. …

Generation Media reveals the best performing video game TV ad campaigns of last year, including marketing for 3DS and THQ’s uDraw. As 2011’s only major hardware release, it’s no surprise that Nintendo’s campaign for the 3DS was the largest of the year. Spreading the campaign across 22 weeks, however, meant …

2012 started brightly for games and consoles TV advertising. The first two full weeks produced remarkable year-on-year growth (52 per cent and 2,498 per cent). The extraordinary growth witnessed during the week ending January 15th reflects a very poor corresponding week in 2011, when a small base of just three …

Children’s social gaming sites such as Moshi Monsters accounted for almost ten per cent of all video game TV advertising last month. From January 1st to 22nd 2011 there were just two of these sites advertising on UK TV, Moshi Monsters and Fight My Monster.These accounted for 5.9 per cent, …