Tag Archives: tv

The Darkness II ad plan revealed

2K Games is targeting fans of horror movies and sci-fi nuts with its marketing plan for The Darkness II. TV ads will run on Channel 4, Channel 5 and other satellite stations with sponsorships running on both SyFy and Horror Channel. The firm tells MCV there will be a ‘large-scale …

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Strictly Come Dancing game axed

Ubisoft has canned its licensed music game Strictly Come Dancing. The title – based on the popular BBC TV show – was due to hit shelves on Xbox 360, PS3 and Wii in time for Christmas last year. However, a Strictly Come Dancing game will still arrive, but it will …

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Games becomes second-fastest growing TV ad sector

Video games has become the second fastest growing TV advertising market in the UK, behind office equipment. We saw last week that games and consoles TV advertising had kicked off 2012 brightly. Growth in the market has accelerated to 62 per cent year-on-year. It also puts it well ahead of …

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Nintendo TV goes 3D

Nintendo TV is now available to view in 3D. The show (which is handled by Future Publishing’s Official Nintendo Magazine team) was first made available on Wii 18 months ago, and has been viewed over 1m times. The 3DS version first appeared before Christmas and its second episode goes live …

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Games advertising jumps year-on-year

An upbeat start to 2012 has seen games and consoles TV advertising increase 28 per cent year-on-year. This growth has been stimulated by six extra campaigns compared to 2011 (22 versus 16). Health and fitness related titles have contributed the lion’s share of 2012 activity, with five games on air …

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Games TV ads: The top ten publishers of 2011

We reveal the top ten games publishers which had the most watched TV advertising campaigns last year. Nintendo faced little opposition as it graced our screens every week of 2011. It advertised almost three times as many campaigns as second-placed Ubisoft, with each campaign on average achieving 235 TVRs. One …

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Katy Perry teams up with The Sims

EA has announced a collaboration with Katy Perry which will see the music star appear in future DLC and ad campaigns. The publisher says Perry will work closely with The Sims Studio to help create in-game accessories, clothing, hairstyles and furniture. She will also appear in TV ads, online promotions …

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Portas on the hunt for indie retailers for new TV show

In her latest series, Mary Portas will be helping our independent shops that are struggling to survive or wants to expand. Optomen, the production company, is keen to hear from all types of retailers who are interested in getting involved. As part of the programme, the successful applicant will receive …

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Entertainment soars on Xbox Live

More people are using TV and other entertainment services on Xbox 360 than ever before. Microsoft has announced that the number of people using entertainment apps on Xbox Live increased by nearly 50 per cent worldwide from November to December. Video has proven to be one of the most popular …

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Gaikai to be in-built into future LG TVs

Streaming games service Gaikai will become and out-of-the-box feature in some of LG’s future 3D TV releases. The company’s Smart TV range will include Gaikai as a menu option, meaning that users will be able to play high-level PC games directly through their sets. Thanks to the internet, you can …

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