Tag Archives: tv

MCV GameTime: Industry TV advertising monitor (wk ending August 12th)

We look at the latest TV advertising activity for games targeting men, children and housewives. This is provided by specialist communication firmGeneration Mediawhich focuses on the entertainment and leisure industries. This week we take a look at the year-on-year weekly marketing dynamics from March 13th to July 24th, for males …

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OnLive games coming to retail, TV firms seek bundle deals

OnLive CEO Steve Perlman has told MCV that next year some of OnLive’s publishing partners are planning to ship disc products that contain a code entitling consumers to play via OnLive at no extra cost. They know that that means their customer can play wherever they are and have a …

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MCV GameTime (week ending August 5th)

We look at the latest TV advertising activity for games from March to July 17th, plus a look at the Top Ten games advertisers of 2011 so far. This is provided by specialist communication firmGeneration Mediawhich focuses on the entertainment and leisure industries. This week we take a look at …

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MCV GameTime (week ending July 29th)

We look at the overall advertising activity for video games on TV this year up to July 10th, and examine how publishers are targeting different TV audiences. This is provided by specialist communication firmGeneration Mediawhich focuses on the entertainment and leisure industries. This week we take a look at the …

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Cult DS football game shoots to UK

Japanese sales success Inazuma Eleven will hit UK shelves on August 26th, three years after its original release. It’s an RPG-style football game for DS with over-the-top moves and over 1,000 in-game players to choose from. It originally went on sale in Japan in August 2008 and entered the sales …

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MCV GameTime (week ending July 22nd)

In the third instalment of this weekly feature, we look at the overall advertising activity for video games on TV this year up to July 4th. This is provided by specialist communication firmGeneration Mediawhich focuses on the entertainment and leisure industries. This week we take a look at the year-on-year …

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MCV GameTime (week ending July 15th)

In our second weekly feature, we look at the overall advertising activity for video games on TV this year up to June 27th. This is provided by specialist communication firmGeneration Mediawhich focuses on the entertainment and leisure industries. This week we take a look at the year-on-year weekly marketing dynamics …

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Introducing MCV Gametime

In a new weekly feature, we look at the overall advertising activity for video games on TV. This is provided by specialist communication firm Generation Media which focuses on the entertainment and leisure industries. In week one we take a look at the year-on-year weekly marketing dynamics from January 1st …

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Games get Argos TV billing

Games products have made their way onto Argos’ brand new TV channel. The 24-hour retail service went live on June 15th on Sky channel 642 and at www.argos.co.uk/tv. A range of Argos’ 40,000 products will be presented on the show including games. Viewers can either buy online, over the phone …

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3D not engaging UK public

Research has shown that 3D is on course to become a mass market product, but has yet to engage the majority of its audience. A study by Informa Media & Telecoms predicts that 3DTVs will find their way into 11m homes over the next five years, but less than half …

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