MCV/DEVELOP News, events, research and jobs from the games industry
EA has gone live with its big TV ad for upcoming shooter Battlefield 4. It fuses gameplay footage with a narrator and is suitably loud and explosive. Yesterday MCV posted a load of short TV ads for Battlefield 4’s big rival Call of Duty: Ghosts – in fact, there’s another …
Read More »These Call of Duty: Ghosts TV ads are pretty funny
Activision has released six TV spots for Call of Duty: Ghosts that you can expect to see plenty of in the build up to release. They’re pretty funny, too, depicting folk discussing their online antics from the night before in the game in a host of unsuitable location. They all …
Read More »VIDEO: Here’s your Batman: Arkham Origins TV spot
Warner Bros has released its 50-second TV clip for the upcoming Batman: Arkham Origins. The stylish short shows a young Bruce Wayne falling victims of school bullies throughout his childhood before one day, metaphorically liberated by the Dark Knight himself, he chooses to fight back. Youth is a theme seen …
Read More »Predicting the Q4 video game TV invasion
Ad specialist Generation Media takes a look at historical TV marketing data to predict the level of screen advertising we might expect from video games during Q4… PROJECTING THE SHAPE OF Q4 GAMES & CONSOLES TV MARKETING Whilst there has been a trend in recent years to start campaigns earlier …
Read More »VIDEO: See Sony’s first PS4 TV ad
The first TV ad for PS4 has been released by Sony, and you can see it right here. It’s called ‘Perfect Day’ and sees two mates competing in a range of games (depicting an RPG, a racing game and Killzone), all while singing a version of the Loud Reed song …
Read More »Ginx expands European presence with Player acquisition
Games-centric TV platform Ginx has acquired Player Channel. The moves means that as of 6:00am this morning Ginx is now available to an estimated 13m French homes and a further 3.5m in Germany. The company will also expand its advertising operations to provide for specific ad opportunities for UK, French …
Read More »Microsoft: Digital is an ‘unstoppable force’; Drops Premier League Xbox One TV hint
Phil Harrison has said that a digital-only future for the games industry is an inevitability. The general trend of the world is to be more digital and less physical,” Microsoft’s EMEA corporate VP Phil Harrison told Eurogamer. That is in our opinion an unstoppable force. Depending on where you live …
Read More »Microsoft promises more Xbox One sports deals to join NFL
NFL will not be the only sport to offer interactivity with Xbox One, Microsoft has said. And although it hasn’t name-dropped the Premier League, Microsoft Studios boss Phil Spencer has promised that international sports’ will certainly feature as part of the line-up. We believe sports is a very interesting category …
Read More »Sony unveils PlayStation Vita TV
New microconsole allows users to play Vita games on their TV screen
Read More »Sony reveals PlayStation Vita TV microconsole
It’s been a busy morning for Sony. Not content with confirming a Japanese release date for PS4 and announcing a brand new design for the PlayStation Vita, the company has also surprised onlookers with the reveal of completely new piece of hardware. It’s called PS Vita TV. It’s a microconsole …
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