Tag Archives: tvrs

Top Ten TV ad campaigns of 2012 so far

The Xbox 360 Kinect campaign leads thethe top ten games and console TV campaigns of the year to date. The chart below represents the Top Ten games and consoles TV campaigns of 2012. The larger the bubble, the larger the campaign, in TVR terms. One TVR represents one per cent …

Read More »

Is Tesco the home of game advertising?

We compare last year’s TV marketing activity for games retailers including Tesco, GAME and Sainsbury’s. After GAME?entered administration, competition began in earnest to claim a portion of its market share.Perhaps boldest of the new ‘pretenders’ was Tesco, with its claim to be ‘The Home of Gaming’. But has its previous …

Read More »

The changing length of games TV ad campaigns

The average games industry TV campaign has increased over the past five years from 2.58 weeks in 2008 to 2.97 in 2010 and now 3.39 weeks in 2012. The average length of a console ad campaign has grown marginally since 2008, from two to 2.33 weeks. The PS Vita was …

Read More »

MCV GameTime: Industry TV advertising monitor (wk ending January 29th)

2012 started brightly for games and consoles TV advertising. The first two full weeks produced remarkable year-on-year growth (52 per cent and 2,498 per cent). The extraordinary growth witnessed during the week ending January 15th reflects a very poor corresponding week in 2011, when a small base of just three …

Read More »

3DS vs DS: Battle of the TV ads

Generation Media asks how much TV marketing Nintendo has used to promote the 3DS compared to the original DS – and has it been effective? With the Nintendo 3DS having sold more worldwide in its first year of release than the original DS, we look at how TV advertising has …

Read More »

MCV GameTime: Industry TV advertising monitor (week ending Sept 23rd)

This week we take a look at recent TV advertising activity for games and find out which campaigns have been most successful. This information is provided by specialist communication firmGeneration Mediawhich focuses on the entertainment and leisure industries. Games and consoles TV advertising saw a week-on-week decline for the first …

Read More »

MCV GameTime: Industry TV advertising monitor (week ending Sept 9th)

We look at the year-on-year change in overall advertising activity for video games on TV from March 27th to August 21st. This is provided by specialist communication firmGeneration Mediawhich focuses on the entertainment and leisure industries. This week we also explain whether there has been a year-on-year change in the …

Read More »

MCV GameTime: Industry TV advertising monitor (wk ending August 26th)

We look at the latest TV advertising activity for games targeting men and look at the channels that draw the most TVRs. This is provided by specialist communication firmGeneration Mediawhich focuses on the entertainment and leisure industries. This week we take a look at the year-on-year weekly marketing dynamics from …

Read More »

MCV GameTime: Industry TV advertising monitor (wk ending August 12th)

We look at the latest TV advertising activity for games targeting men, children and housewives. This is provided by specialist communication firmGeneration Mediawhich focuses on the entertainment and leisure industries. This week we take a look at the year-on-year weekly marketing dynamics from March 13th to July 24th, for males …

Read More »

MCV GameTime (week ending August 5th)

We look at the latest TV advertising activity for games from March to July 17th, plus a look at the Top Ten games advertisers of 2011 so far. This is provided by specialist communication firmGeneration Mediawhich focuses on the entertainment and leisure industries. This week we take a look at …

Read More »