Apple has announced that its fifth iteration of iOS will not require a PC or Mac. The revelation was made during the firm’s WWDC 2011 event, where Apple explained that users will now be able to set up and activate iOS devices independently, according to Engadget. Additionally, syncing will now …
Read More »Wayne Rooney joins Microsoft PR team
You want me to sign a 1m cheque for a an outdoor advertising campaign that will see our game brand placed on the foreheads of five year old school children across the home counties and British overseas territory Tristan da Cunha? Sure. What’s that – 500k so Kerry Katona will …
Read More »Zynga ‘wants tax breaks for San Francisco HQ’
Social games giant 'in serious discussions with the city'
Read More »Mary Portas in GAME Twitter row
TV celebrity and retail specialist Mary ‘Queen of Shops’ Portas directed her attentions at retailer GAME this weekend, and highlighted her lack of respect for the ratings system in the process. Speaking on Twitter, Portas was seemingly outraged that the Oxford Street brand of the retailer was unwilling to sell …
Read More »Kevin Butler makes PS3 gaffe
In what can only be described as one of the worst corporate Twitter faux pas’ of recent times, comedy PlayStation executive-come-marketing character Kevin Butler has accidentally tweeted the PS3’s root key to his 70,000 followers. The root key is the piece of code that has opened the door to PS3 …
Read More »Jonathan Ross talks 3DS on Twitter
UK TV star and Twitter powerhouse Jonathan Ross has been doing his part in building the hype for Nintendo’s 3DS by discussing the device on the micro-blogging service. Ross, who has 825k+ followers on Twitter, revealed that he has "been invited by Nintendo to host a conference next week that …
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Read More »MCV adds social media as total readership soars
MCV has increased its print and web readership to highest-ever levels. A Google Analytics audit has shown that MCVuk.com attracted 374,038 unique visitors and 826,926 page views in November, both record figures for the site. Also, the weekly print edition is continuing to benefit from its digital distribution via Apple …
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Read More »Buyout brings birth of ZeniMax Sweden â?? report
Bethesda Softworks parent firm acquires Swedish studio Machinegames, it is said
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