Tag Archives: twitter

Molyneux: Molydeux is another reason why I left Microsoft

The popular Peter Molyneux spoof Twitter account @petermolydeux has been named as one of the reasons for the developer’s departure from Microsoft. "Smart guy," Molyneux said of the account when speaking at PC games expo Rezzed, Eurogamer reports. "I tell you one thing: he’s far funnier, far more daring and …

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SOCIAL MEDIA SPECIAL: Top Tips

Rounding off our Social Media Special, James Batchelor asks industry experts how games firms can make the most of the world’s biggest social networks KEEP TALKINGOnce we’ve committed time and money building a community, it’s imperative we keep engaging – not just when it suits us, such as when DLC …

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SOCIAL MEDIA SPECIAL: The publisher’s perspective

As part of our Social Media Special, Ubisoft’sUK head of digital marketing Alan Dykes discusses how Twitter and Facebook can be crucial to a game’s success – if used inventively Advocacy radiates from core fans – they give a franchise legitimacy and deliver far more value revenue-wise than they spend …

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SOCIAL MEDIA SPECIAL: The media’s perspective

Following our look at how social media can be used to build communities, IGN’s Rich Keen discusses the new challenges this poses for media firms as pubishers and developers reach out to fans directly When it comes to digital channels there’s no doubt that the lines between games publisher, retailer …

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SOCIAL MEDIA SPECIAL: Social Services

Twitter, Facebook and other online networks are a part of our daily lives, but is the games industry taking full advantage of these direct connections to fans? James Batchelor asks experts about the best way to build a community with social media The fence is down. Publishers need no longer …

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Nike becomes the first UK company to have Twitter ads banned

A Twitter advertising campaign organized by Nike has become the first to be banned in the UK. Wayne Rooney and Jack Wilshere – both of whom are sponsored by the sports brand – recently tweeted links and hashtags promoting the Make It Count creative. The first, from the Manchester United …

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Microsoft releases Kinect Star Wars iOS app

A new iOS app based on Kinect Star Wars has hit the App Store courtesy of Microsoft. The app was already available on Windows Phone. Rather than offer a game, it actually works as a social media aggregator, syncing with both Facebook and Twitter. Obviously it augments your streams with …

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