Tag Archives: ukie

New era as UKIE is born

The final branding for UKIE was unveiled at a special event in Westminster this evening that fleshed out the trade association’s new agenda It marked the end of an era as the ELSPA name was retired after 21 years, replaced wth UKIE – the association for UK Interactive Entertainment. But …

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UKIE ready for Whitehall reveal

ELSPA will be dead in a matter of days. But don’t worry – new name UKIE will come into effect on Tuesday, September 7th, with the rebrand ushering in a new era for the long-running UK trade body. UKIE (pronounced you-kee and standing for the association for UK Interactive Entertainment) …

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OPINION: A new era for UKIE

I spent some time last week with the new UKIE team as they prepare for next week’s grand Westminster unveiling. I’ve visited ELSPA’s offices a few times before, and left feeling neither under nor overwhelmed. This time you could tell that there is change in the air, and could feel …

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ELSPA: "Industry must work closer together"

Michael Rawlinson this week called for the industry to work closer together as the games market evolved and changes . Speaking in a wide-ranging speech at the Abertay Digital Spark conference, the ELSPA director general said "boundaries are blurring between developer and publisher and with these changes new opportunities are …

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ELSPA hires Daniel Wood

ELSPA has appointed Daniel Wood as its new communications and public affairs manager. He will play a vital role in communicating the trade body’s transition to the Association for UK Interactive Entertainment (UKIE). Wood leaves his most recent position at music royalty business PRS for Music, where he worked as …

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ELSPA dates UKIE rebranding

The Entertainment and Leisure Software Publishers Association will officially change its name to the Association for UK Interactive Entertainment on September 7th, it has been confirmed. The trade body has booked an event in the London SW1 region where the change will be made official. The decision to rebrand was …

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ELSPA reeling from games tax U-turn

UK publisher association ELSPA has understandably aired its disappointment at the Cob-LibDem government’s withdrawal of tax breaks for games production. But the organisation has said the move should only make the industry more determined to take advantage of policies and schemes that will support its businesses. In statement ELSPA general …

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