Tag Archives: war

GAME ‘won’t be drawn into a price war’

GAME CEO Ian Shepherd believes the Group can be a major player online without being drawn into a price war. The firm’s major online rivals – including new arrivals Asda and GameStop – have been aggressive on price in a bid to win market share. But Shepherd believes that GAME …

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Industry goes to war with Steam

Excitement for Battlefield 3 could see Steam dethroned from its leading place in digital distribution.MCV can reveal that the FPS will be available to download from pretty much every PC platform going – except Valve’s kingpin service. US retailer GameStop has already confirmed Battlefield 3 will be sold on its …

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‘PES and FIFA war has transformed football genre’

The ongoing battle between PES and FIFA is having a revolutionary effect on the football genre, says Konami. Pro Evo team leader Jon Murphy believes that before FIFA’s recent critical resurgence, football games had stagnated. Now, with Konami and EA going toe-to-toe on quality, the genre has improved drastically. We …

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Stores expect £99 Wii deal boom

High Street insiders say the new Wii trade price could spark a wave of sub-100 offers. Retailers may launch the new SKUs at that price on May 20th or wait until the bank holiday at the end of May. Sainsbury’s for one experimented with super-low Wii hardware prices in Q4 …

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Is PC winning the games war?

Reports of the death of PC gaming have not only been greatly exaggerated, but the platform is actually in ascendancy, and is set to take the gaming platform crown from its console rivals. That’s according to the PC Gaming Alliance. The pan-industry corporation – formed and managed by big name …

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OPINION: What today’s 3DS launch says about retail

Today’s 3DS launch has been proceeded by one of the most strangely competitive retail battles we’ve ever seen. Who’s ever heard of such hardware price cuts before it launched? Nevertheless specialist and mainstream retailers alike have gone lower and lower. Morrisons went in with a bold 187 offer last week, …

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ANALYSIS: The brewing app war – a tale of two CEOs

Two of the most powerful men in games were stood just metres apart at GDC last week, delivering back-to-back keynotes. Yet their ideologies are worlds apart, and couldn’t more accurately convey the creative crossroad the games industry faces. On one stage at the Moscone Centre, San Francisco: Nintendo boss Saturo …

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Indie fury at 3DS price war

The owner of a leading independent chain has condemned the ongoing 3DS price war between the big UK games retailers. Tesco, Toys ‘R’ Us and Amazon are the latest retailers to cut their respective prices of the 3DS to around 197. Amazon originally listed the handheld console at 219.99. This …

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Ceasefire on Q4 price wars…

Anger over trade-ins is on the rise again, as retailers turn to pre-owned to drive sales this Christmas. The expected price war over Call of Duty: Black Ops did not materialise this week, and instead High Street stores were encouraging consumers to trade games in to get the FPS for …

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New God of War for PSP

Sony has confirmed that a brand new God of War is in development for PSP and will be released later this year. Called God of War: Ghost of Sparta, the game resumes from the narrative point where last year’s God of War on PSP left off. With Kratos on a …

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