MCV/DEVELOP News, events, research and jobs from the games industry
London commuters might have noticed Winston Churchill and Oliver Cromwell riding a cartoon tank in recent weeks. It’s an eye-catching ad and one that’s part of a massive games marketing campaign, but it’s not for the traditional war games like Call of Duty or Medal of Honor – it’s for …
Read More »Wargaming sets down roots in Southeast Asia
Players of World of Tanks in Singapore, Malaysia and the Philippines will soon be finding that their gaming experience has become somewhat smoother. Wargaming has announced the establishment of a direct presence in the region, in which it released World of Tanks back in May. As well as a dedicated …
Read More »What does free-to-play mean for retail?
There’s no hiding the impact that digital games is having on retail. The sales decline seen this year may be driven by the aging console cycle and the economic downturn. But the fact that more games are coming out digitally and fewer are released physically is having an effect. Games …
Read More »F2P market is worth £216m in UK
It may be the industry buzzword of the moment, but freemium games still have a long way to go before they take down retail. 216m will be generated in the UK by virtual goods sold in games such as FarmVille (pictured), League of Legends and World of Tanks, research firm …
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