MCV/DEVELOP News, events, research and jobs from the games industry
Tesco has been selling an Xbox 360 hardware bundle including Forza Motorsport 2, Viva Pinata and a wireless control pad for 34.99. Tesco would not comment when contacted earlier – but Microsoft has told MCV that it believes it is an administrative error. Virgin and Woolworths were also rumoured to …
Read More »Woolworths suffers like-for-like sales drop
Woolworths has recorded a fall in like-for-like sales for the 38 weeks up to the end of October, reported Marketing Week . Despite the 0.4 per cent dip, the retail chain’s total group sales were up by 16.6 per cent thanks to acquisitions and new contracts relating to its entertainment …
Read More »Woolworths ready for ‘aggressive’ Xmas push
Watch out Asda, Tesco and Sainsbury’s: Woolworths has promised to outspend its supermarket rivals in a bid to be crowned entertainment king this Christmas. And the general retailer has promised an ‘aggressive’ focus on games in its marketing – which recently became a bigger moneyspinner for the firm than either …
Read More »Woolworths launches star studded ad campaign
A new Woolworths TV campaign will begin on Thursday September 6th, featuring Darth Vader, Kelly Osbourne and Rolf Harris alongside the retailer’s mascots Wooly and Worth. The new adverts are in support of the revamped the budget Worthit! brand which has been bolstered by a further 300 products, reported The …
Read More »Woolworths selling PS3 at all time low price
Woolworths has claimed that it has dropped the price of the PlayStation 3 to its ‘lowest ever level’ – offering Sony’s next-gen console for just 375 over the bank holiday weekend. The value bundle comes with two free games, two free Blu-Ray DVDs and an additional controller. The deal is …
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