MCV/DEVELOP News, events, research and jobs from the games industry
The next Rugby Challenge title will launch a week ahead of the World Cup final on October 14th, Alternative Software has announced. Jonah Lomu Rugby Challenge is officially endorsed by the New Zealand rugby star, and the game’s publisher expects it to perform not just around the World Cup but …
Read More »505 wins Rugby World Cup
505 will publish the official Rugby World Cup 2011 game on Xbox 360 and PlayStation 3 this August, ahead of the tournament itself in September and October. It is a major coup for the firm, which has already started the year in fine style with Zumba Fitness currently at number …
Read More »World Cup games boost annual FIFA sales
With folk already paying out every year for annual updates to the FIFA series, some have argued that summer releases of licensed titles for the World Cup and European Championships are a bit overkill. But sales numbers suggest otherwise.I wondered that as well, because this is my first go round …
Read More »Currys paying out on Lampard goal
Big box electricals retailer Currys has told customers that will recognise Frank Lampard’s controversial World Cup goal against Germany that was ruled out by the referee, robbing England of certain victory in Bloemfontein last Saturday. The chain had offered all customers who spent 599 or more on an HD TV …
Read More »Ezio heads to the World Cup
Ubisoft is taking the chance to promote upcoming release Assassin’s Creed Brotherhood way ahead of its November 19th release date by tapping into the huge audience for the 2010 World Cup in South Africa. A TV marketing campaign will debut during the USA vs Ghana second round match that kicks …
Read More »Asda game promotes World Cup deals
Asda has hired promotional game development specialist Matmi to create Make a Save; a title conceived to advertise the supermarket chain’s World Cup offers. Released today, the penalty shootout themed browser game is linked through to Asda’s ongoing online Love The Game campaign, which is also running in-store. We wanted …
Read More »MS announces World Cup goodies
The World Cup kicks off tomorrow, the pain of supporting England begins the day after and to celebrate another year of hurt Microsoft is launching a ‘Summer of Football’ on Xbox Live. Kicking off tomorrow, a collaboration with Konami is offering officially licensed football kits for avatars. The supported nations …
Read More »EA stirs up World Cup tensions
Ahead of England’s World Cup opener against the USA this Saturday, official tournament partner EA is offering fans the chance to taunt our American opponents directly via a rather bizarre marketing scheme. England followers are invited to send their ‘rallying cries’ (EA’s codename for ‘messages of abuse’) via Twitter to …
Read More »EA predicts Spain World Cup win
Ahead of the start of the World Cup in South Africa in just eight days time, EA has offered its traditional prediction using a simulated tournament in its 2010 FIFA World Cup South Africa title – and it has picked Spain as the champs. The current European Champions will conquer …
Read More »EA predicts Spain World Cup win
Ahead of the start of the World Cup in South Africa in just eight days time, EA has offered its traditional prediction using a simulated tournament in its 2010 FIFA World Cup South Africa title – and it has picked Spain as the champs. The current European Champions will conquer …
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