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Tag Archives: x-factor

OPINION: Blockbuster has the X-Factor

One of the most surprising turns in this year’s X Factor wasn’t the show’s inevitable slide into mediocrity. It was a Blockbuster ad promoting games. This was a once-in-a-lifetime performance. The curtain lifted, to reveal a retailer, paying for prime space in a Saturday night TV show. Even better: it …

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X-Factor’s Kitty Brucknell to appear at We Sing event

She’s only going to be famous for around another eight days, so if you want to see X-Factor’s Kitty Brucknell live and in person you need to act now. Kitty, who was booted out of this weekend’s X-Factor by the judges, is to sing at a Nordic Games event that …

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X Factor returns to UK games retail

The game of TV sensation X Factor is getting a second audition at retail next month. Deep Silver will be re-releasing last year’s Xbox 360, PS3 and Wii singing title on October 14th with a budget price of 19.99. Microphone bundles will also be available. The products will be available …

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HMV handing out One Direction Miis

Retailer HMV has joined forces with X-Factor band One Direction for an iexclusive in-store give-away. As of Monday August 22nd the first band member to be transformed into a Nintendo Mii – Liam – will be distributed as a QR code on the One Direction Facebook and Twitter streams. Then …

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Nintendo takes Pokemon in new Direction

Nintendo has signed a deal with One Direction which will see the popular boy band feature in a TV campaign for Pokemon Black and Pokemon White. The X-Factor finalists will also be acting as Pokemon ‘brand ambassadors’ – appearing at a series of special events and meeting fans. The first …

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Gaming taps into X Factor audience

Around 20m people tuned in to watch this weekend’s X Factor finals – but it’s not just Simon Cowell cashing in on the phenomenon. Games publishers have been riding 2010’s wave of X-hype, with every episode this year featuring more games ads than ever. For Ubisoft, the show has proven …

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X-Factor firm buys mobile dev

Canadian mobile game studio Ludia says it will sell a controlling 51 per cent share of the company to RTL Group, said to be Europe’s largest television and radio broadcast company. RTL division FremantleMedia will benefit from the takeover, with the firm now owning 80 per cent of Ludia. Financial …

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Koch euphoric as X Factor ratings soar

The X Factor: The Game could be one of this season’s biggest mainstream sellers as the TV show draws in millions of potential buyers. Viewing figures for the latest episode peaked at 14m and this is expected to grow as the series begins its weekly live shows with the final …

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Jedward marketing campaign for Nintendo?

Jedward could star in a 250,000 marketing campaign for Nintendo this Christmas. The Sun is reporting that the Wii and DS manufacturer has hired the X Factor novelty act to appear in TV ads and posters that will promote Nintendo’s games in the run-up to the Yuletide season. A source …

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X Factor game gets release date

Koch Media’s Deep Silver label has confirmed that The X Factor, a karaoke title based on the successful ITV franchise, will be released on Xbox 360, PS3 and Wii in the UK on October 29th. The game was first revealed by MCV at the beginning of June. The game includes …

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