MCV/DEVELOP News, events, research and jobs from the games industry
Wii hardware sales jumped 60 per cent last week – as the black version of the console helped stimulate fresh interest in time for Christmas. The Black Wii, which launched a fortnight ago on Friday, November 6th, helped the console become the best performing home system of the week, according …
Read More »Blu-ray to be marketed hard this Xmas
The British Video Association has lifted the lid on a significant new TV advertising campaign designed to highlight the growing high definition Blu-ray format this Christmas. The push is being run on behalf of Sony Pictures, Twentieth Century Fox, Universal pictures, Walt Disney and Warner. It’s part of a 1m …
Read More »Nintendo hails strongest Xmas Wii line-up
Nintendo is convinced that Wii Fit Plus and New Super Mario Bros. Wii make up its best Christmas Wii line-up yet, and expects both titles to dominate the Top 40 well into 2010. The new releases – along with Wii Sports Resort – will be backed by the platform holder’s …
Read More »Xbox Xmas sales up 120%
Microsoft has revealed that its 360 hardware sales during Christmas 2008 were up 120 per cent in Europe on the same period in 2007. Speaking to MCV, VP of Microsoft’s Interactive Entertainment Business in EMEA Chris Lewis said that the company now enjoyed a sales lead of one million over …
Read More »Nintendo plots Xmas day ad blitz
Nintendo is planning extensive TV advertising on Christmas Day in support of its Boxing Day release, 100 Classic Book Collection. The platform holder is optimistic the game can capitalise on the post-Christmas sales rush, with the title’s 19.99 price tag set to be a major selling point. As this title …
Read More »Xbox 360 tops teens Xmas most wanted
A poll conducted amongst residents of teenage virtual world favourite Habbo has shown that games consoles are the most sought after present for teens this Christmas – and the Xbox 360 leads the crowd. Of the 4,540 UK teens polled, 39 per cent wanted Santa to bring a PC or …
Read More »Call of Duty gets bookies’ nod for Xmas no.1
Online betting site Paddy Power has released its odds on the race for the coveted Christmas number one game – and has sensibly backed Activision-Blizzard’s upcoming Call of Duty: World at War for the win with odds of 3/1. Other favourites include EA pair FIFA 09 and Need for Speed, …
Read More »Wii shortages predicted once again
Retailers are being warned to expect a third consecutive Christmas of Wii shortages on the High Street, according to GameStop CEO Dan DeMatteo. Speaking to GameDaily, DeMatteo explained: I’ve never seen this type of demand before. I know they’re making more, but we’re still short like everybody else. I think …
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