MCV/DEVELOP News, events, research and jobs from the games industry
David Yarnton says it won’t be long until Nintendo rolls out its digital games strategy to retailers. Last month, we reported on global plans by Nintendo Japan to start selling more downloadable content via all its retail partners to aid the marketing of digital content and reduce inventory costs. Nintendo …
Read More »David Yarnton leaving Nintendo UK
David Yarnton is to leave Nintendo, the platform-holder has confirmed to MCV this morning. Yarnton has worked at Nintendo for almost 20 years, holding positions at the Australian and UK offices. He was first a sales director at Nintendo Australia and moved to the UK business in 2003. Nintendo UK …
Read More »Nintendo will hire from within for post-Paine era
David Yarnton confirmed this week that his overseeing of Nintendo’s UK marketing will be short-term. Current marketing director Dawn Paine leaves Nintendo after ten years to join Universal Pictures later this month, with Yarnton taking an overseeing role until an appointment is made. But he told MCV that a successor …
Read More »Games industry pays tribute to Steve Jobs
Key executives from the UK and global games industry have shared their admiration and sadness for Steve Jobs, who yesterday passed away. Steve Jobs was the modern day equivalent of two industrial icons from the past,” Nintendo’s UK boss David Yarnton told MCV. Henry Ford in that he brought personal …
Read More »Wii needed this
Nintendo has its eye on an even bigger addressable audience of gamers with its new Wii U home console. After courting new audiences for so long, the focus is back on a much-desired re-engaging of actual gamers alongside that skillful non-gamer push. Wii U pushes the boundary – it gives …
Read More »Yarnton: Today 3D goes truly mainstream
Nintendo’s general manager David Yarnton has told MCV that the 3DS launch is already shaping up to be the most successful and exciting he’s seen. The revolutionary handheld hits retail today. In fact over 1,200 stores opened at midnight to start selling the new format as soon as possible. Nintendo …
Read More »Edinburgh returns with Yarnton as chairman
The Edinburgh Interactive Festival will return in 2011 for its ninth year, with an evolving remit and a new chairman. Nintendo UK chief David Yarnton is to take over as chair for the conference, MCV can reveal. Edinburgh Interactive takes place on August 11th and 12th and runs alongside the …
Read More »British Inspiration Awards to boost GamesAid
GamesAid is one of many UK-based charities set to benefit from the inaugural British Inspiration Awards. The Awards, which take place at The Brewery in London on Friday, April 23rd, are set up to recognise the creative minds that have contributed to Britain’s economic, social and artistic development. The event …
Read More »Retail to reign for some considerable time
The speed at which digital content has grown over the last 12 months has been phenomenal, but all three platform holders have told MCV – or more precisely, the guest editor of 2009’s final issue, Activision’s UK boss Andrew Brown – that retail will remain the driving force for some …
Read More »Andrew Brown’s Question Time
One publisher boss. Three format-holder chiefs. Five questions. Find out what happened when Activision’s Andrew Brown quizzed Microsoft’s Neil Thompson, Sony’s Ray Maguire and Nintendo’s David Yarnton. Click here to read the full feature.
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