MCV/DEVELOP News, events, research and jobs from the games industry
Millions of views prompted studio to devote its time to making a full game
Read More »Smooth operators: The making of Surgeon Simulator
Develop finds out how the Bossa team turned a playful idea into an online phenomenon
Read More »Machinima: Lights, camera, traction
Two weeks ago we took a long look at the current state of advertising games on TV, and the jury is still out on the value of that medium. But in terms of actual editorial content, the games revolution has already been televised – as online video. Just ask Machinima …
Read More »Let’s Play Nintendo!
Mike Bithell discusses why Let's Play videos are great for marketing, and why developers shouldn't chase ad revenue from them
Read More »Nintendo chases ad revenue from YouTube content
Console giant issues 'content ID match claims' on gameplay videos
Read More »Nintendo claims ad revenue on user-generated YouTube content
A popular YouTube user has taken Nintendo to task over claims it has made on his content. Game Front reports that Nintendo has issued content ID match claims” on all of Zack Scott’s Let’s Play videos that feature Nintendo content. This means that each will now be bookended by ads …
Read More »VIDEO: Internet shouty man Francis takes an axe to Xbox 360
Do you remember that guy who went mental about Diablo III on YouTube? Chances are that if you saw it you won’t have forgotten. Francis is a very distinctive character. And the bad news is he’s angry again. What has evoked the latest rage? Rumours that the new Xbox will …
Read More »GDC 13: YouTube reveals live-streaming API for devs
'Video is the most powerful tool' for sharing game experiences, says product manager
Read More »YouTube announces new live-streaming video API for game devs
YouTube has announced a new set of application programming interfaces to help developers in the process of live streaming their games. The announcement came in a GDC presentation to developers, The Verge reports. The company trumpeted the benefits of video integration as a means for not just promoting games, but …
Read More »PS4 teaser tops YouTube February ad leaderboards
Sony’s 1 min 43 sec teaser trailer for the PlayStation 4 was the most viewed ad on YouTube in February. The short attracted 26,296,340 views, well ahead of the second place ad from Samsung Mobile which won 21,382,135 views. Both organic views and paid-for ad views are counted in the …
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