Home / Tag Archives: youtubers

Tag Archives: youtubers

Reaching out – We Are Reach on Twitch vs YouTube and why more publishers should have official VOD channels

When Twitch announced in March it was going to sell games and give creators and developers the chance to earn a cut of each sale, the industry wasn’t sure what to make of it – though a potential competitor for Steam looked to be a major positive. While the platform …

Read More »

OPINION: Hype Management on why subscriber levels don’t always indicate a YouTuber’s success

At a launch event during my tenure on the Activision PR team, an eager young content creator walked up to me, grabbed my hand and introduced himself by his YouTube channel name and the number of subscribers he had. Amused at this rather unusual way of an introduction, I asked …

Read More »

Why YouTubers need management

YouTubers are now an indivisible part of the games industry. What started as a hobby for kids in their bedroom has evolved into a massively important – and influential – part of our industry. Now, YouTubers need to be more professional than ever. That’s why a new type of company …

Read More »

‘Running a YouTube channel is a business’, says Hype Management’s Henry Clay

With the number of YouTubers on the rise, influencers should aim to be more professional if they wish to be successful in their field. That’s according to Henry Clay, founder and director at YouTube talent management agency Hype Management. Talking to MCV, he discussed what could be done to prevent …

Read More »

Opinion: How YouTube personalities can push your product

YouTube is changing the games media landscape – you need to adjust your marketing strategies accordingly, says uChannel Management’s director Sam Barkaway. If you’ve been reading the marketing press over the last 12 months, you’ll find no shortage of commentators talking about the importance of tapping into ‘influencers’ – delivering …

Read More »

YouTuber NepentheZ pleads not guilty to advertising unlawful gambling

Craig NepentheZ” Douglas and Dylan Rigby have pleaded not guilty in the first criminal case involving YouTubers advertising unlawful gambling. Last month NepentheZ and Rigby were charged with promoting a lottery and advertising unlawful gambling although the former was also charged with inviting children to gamble. NepentheZ promoted the FUT …

Read More »

YouTube stars talk scandals, legitimacy and the future

At this point, it’s hardly a secret that YouTube is a force to be reckoned with. The platform is a huge part of the media with personalities like PewDiePie attracting audiences that dwarf the biggest shows on traditional television. It’s a huge part of promoting pretty much anything new, with …

Read More »

IGN’s founder, YouTubers and leading editors discuss the state of the games media in this week’s free MCV

This week, MCV is all about the gaming press. We meet the man behind IGN, co-founder and GM Peer Schneider, who tells us about surviving 20 years in the video games’ most turbulent sector. But we’re not forgetting the new generation, as YouTube stars talk scandals, legitimacy and the changing …

Read More »

‘YouTubers have same appeal as rockstars’ says Legends of Gaming Live organiser

Legends of Gaming Live organiser Endemol says that YouTubers have the same draw as rockstars or big name film actors. Its comments come as the YouTube star DanTDM has sold out his first 12-venue UK tour. He will also join a number of other personalities at Legends of Gaming Live …

Read More »

Warner paid PewDiePie and other YouTubers to praise Shadow of Mordor

The FTC has lambasted Warner Bros after it was discovered that it paid hundreds to tens of thousands of dollars” to a number of YouTubers to praise its Lord of the Rings title Shadow of Mordor. Recode reports that Warner paid agency Plaid Social Labs to create sponsored videos for …

Read More »