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Zelnick on Evolve DLC: ‘Controversy, generally, is a good thing’

Take-Two chairman and CEO Strauss Zelnick has downplayed any suggestion that the criticism of Evolve’s DLC has damaged the title’s commercial prospects. You’re right, there was some controversy start-up by an online post,” he told Benchmark Company’s Mike Hickey in an investor earnings call transcribed by Seeking Alpha. And I …

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BioShock costs $18.99 on iPad

Take-Two has decided to charge $18.99 for BioShock on iPad. That’s a bold move for any title on iOS, but especially for one that has been available on consoles and PC since 2007. The release was announced earlier this month and is described as a direct port” although a certain …

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The Evolution of Take-Two

The US giant is riding high thanks to Grand Theft Auto V and its lucrative digital business. But after delaying its big new IP Evolve into 2015, is it still brimming with confidence? Christopher Dring speaks to CEO and president Strauss Zelnick Your Q1 revenues beat expectations, despite not releasing …

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Zelnick describes VR as ‘anti-social technology’

Virtual reality will have good appeal to core gamers but may struggle to break the mass-market, according to Take-Two CEO Strauss Zelnick. "I think for a core gamer, it could be a wonderful experience; someone who really likes to be immersed," he told Bloomberg, as reported by GameSpot. "But a …

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Take-Two emphasises commitment to Red Dead and BioShock franchises

Sequels may take their sweet time in the world of Take-Two, but gamers can certainly expect more from both Red Dead and BioShock in the future. GameSpot reports that Take-Two CEO Strauss Zelnick told the Cowen and Company conference that it will take its time in revealing a successor to …

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Take-Two not convinced by triple-A free-to-play

The CEO of Take-Two has expressed scepticism about the potential of publishers to make significant money from triple-A free-to-play games. "I’m not psyched about a business where three per cent of your customers pay you, which is what you’re dealing with," Strauss Zelnick said at the Credit Suisse Technology Conference, …

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Zelnick encourages "open-minded" next-gen, says premium iOS pricing works

Platform holders should listen very carefully to consumers as they lay the foundations for their next-gen machines, the CEO of Take-Two has warned. "Our own view is that meeting consumers where they are is the best way to run a business and you want to make sure that your policies …

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Take-Two: We are stronger than ever

Grand Theft Auto V parent Take-Two says it is in a stronger position now than at any point in its history. The firm is bullish following a successful year of sales driven by BioShock Infinite, NBA 2K and Borderlands 2. And with GTA V due in September, the firm believes …

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Take-Two’s Zelnick wants a slice of Xbox One’s pre-owned pie

There are two important conclusions to draw from the following news story. Take-Two chairman Strauss Zelnick told an audience at the Cowen and Company Technology, Media and Telecom Conference that his company hopes to benefit from Xbox One’s potential monetisation of pre-owned console games. "There’s no question that if Microsoft …

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