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Tag Archives: zynga

Zynga must increase conversion for future success – Midia

Zynga posted its best revenue and booking performance in four years during Q2 2017, with revenue reaching $209.2m, up from $181.7m this time last year, and 21m daily active users compared to Q2 2016’s 18m DAUs. However, Midia Research analyst Karol Severin has told MCV that the company’s main focus …

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Zynga and MGM’s Words with Friends TV show is the ‘correct route’ for strengthening brand loyalty

Earlier this week, Zynga announced it was teaming up with MGM Television to create a new TV show based on the popular mobile hit Words with Friends. That might sound like a slightly strange concept for a TV show, but MIDiA Research’s Karol Severin has told MCV this is the …

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