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Rovio talks about its secret formula for an iPhone hit

The Angry Birds equation

For today’s special feature, Angry Birds studio Rovio talked to Develop about how it has developed a closely guarded secret formula for making a hit game on the iPhone.



“We started discussing how we could take the luck out of the equation when making a game," revealed Rovio COO Niklas Hed. "We wondered if there was some kind of common pattern we could use. Then we started defining a requirement list of things every game should have.”

Remarkably, Rovio believes it has refined that common pattern, meaning it may be primed to repeat the immense success of Angry Birds on iPhone with a genre agnostic rulebook it can apply to its future titles.

Click here to read the full feature.

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