Home / Business / Publishing / The EA effect: PopCap slashes app prices
Plants vs Zombies and Peggle join 69p sales rush

The EA effect: PopCap slashes app prices

A range of games by casual giant PopCap have been reduced to their lowest possible price point on the App Store.

The tactic sees several iPhone games reduced from £1.99 to 69p, including the likes of Plants vs Zombies and Peggle.

Certain iPad games have also undergone a discount.

While the App Store price cuts are a rarity in PopCap history, the company’s new owner EA has been a strong advocate of the tactic.

EA has, on multiple occasions, swept discounts across its entire smartphone games arsenal. The discounts had sparked anger from a number of indie developers, who often price their games lower to get an advantage over established brands.

In July, PopCap was acquired by Electronic Arts in a deal worth at least $750 million, with projected earn-out bonuses taking the price beyond the billion mark.

About MCV Staff

Check Also

Frontier signs up Surviving Mars developer Haemimont Games as its first publishing partner

Surviving Mars developer will work with Cambridge-based company to deliver title in two-to-three years